The ELUMEN PLAY by Goldwell is a semi-permanent hair dye specially formulated for women seeking vibrant, long-lasting color without the need for oxidants. With a capacity of 120 ml, this product offers practical application and enough quantity for multiple uses or professional work. Its lavender (purple) shade provides a modern and sophisticated effect, ideal for those wanting a distinctive finish with intense tones. The formula contains specific ingredients such as Polyquaternium-6, which helps condition the hair and keep it soft to the touch, and sodium hydroxide, which regulates pH to ensure even coloring while respecting the hair fiber. It stands out as an oxidant-free product, minimizing hair damage by avoiding mixing with harsh agents typical of permanent dyes, thus allowing gentler care during the coloring process. The German origin of the product adds recognized quality and technological rigor in the professional hair care sector. The ELUMEN PLAY line is known for efficiently depositing color with high intensity and shine, maintaining hair integrity longer than traditional semi-permanent dyes. This dye targets users who want to experiment with vibrant colors and professionals needing a versatile and reliable product for creative work. In summary, Goldwell’s ELUMEN PLAY combines advanced technology and hair care to deliver a high-quality semi-permanent purple color, designed to provide shine, intensity, and comfort during use.

• Type: Semi-Permanent Tint
• Gender: Lady
• Recommended use: All hair types
• Ingredients:
  • Polyquaternium-6
  • Sodium hydroxide
  • Citric acid
• Capacity: 120 ml

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