Why should I sell on marketplaces?

When you consider selling online, the first option that comes to mind is to set up your own ecommerce but, in recent years, the option of selling on marketplaces has also emerged. You can sell on your ecommerce or on marketplaces, but it is advisable to combine both options. In addition, with BigBuy’s help and experience, you will be able to do so successfully, and without accumulating stock in your home.

What is a marketplace?

Imagine a marketplace as a shopping centre, but online. In a shopping centre there are various shops with different brands that customers browse through in search of the product they need, comparing prices, characteristics and offers.

The same is true of a marketplace. You can sell your products, but your competition can too. ‘Why would I want to sell on the same site as my competition?’, you may ask yourself…Well, because it is a place where many people are browsing and you don’t need to attract them. Will you sell more in a shop in the middle of the desert or in a shopping centre?

The figures of visitors to marketplaces are overwhelming. For example, Amazon amassed 1.521 million visits to its marketplace throughout 2019, AliExpress reached 338.18 million and Carrefour and Conforama increased their visits in the same year by between 17 and 20%.

Benefits of selling on marketplaces

• Increased sales

By starting to sell on a marketplace, your probability of securing sales is multiplied because of the traffic circulating through them. As we mentioned earlier, selling on a marketplace is like having a shop in a shopping centre, the number of potential customers is greater than if you have a shop in a location that nobody walks past.

• Lower risk

You don’t need to make an investment to set up your own ecommerce, or contract servers. Furthermore, with the dropshipping service from BigBuy, you won’t need to worry about pre-purchasing or storing stock either; you will receive the wholesale price right from the first unit.

• Internationalise the business

Most marketplaces operate internationally, even with tools that automate the translation of the product descriptions. So when publishing your products on marketplaces, you are automatically opening up your business to international sales with the minimum of effort.

• Marketing

Marketplaces make their own advertising and marketing campaigns, from radio slots to website banners.