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We know that ecommerce sales are seasonal and fluctuate throughout the year. However, with the arrival of Black Friday, the best sales season for ecommerce begins, coinciding with the Christmas campaign.
This period represents a unique opportunity for dropshipping and maximising revenue, as consumers are more willing to spend and actively seek out irresistible deals. In this post, we will discuss how to prepare for this season, and which products will be the most sought after on Black Friday 2024.
Before proceeding, it’s important to remember the key dates: When is Black Friday in 2024? Although you probably already have this in mind. In 2024, Black Friday will be on Friday 29 November, but it’s not the only relevant date. The following Monday is the famous Cyber Monday (2 December), another great opportunity to further boost our online sales and make the most of this peak consumption period.
What can we expect this Black Friday? Forecasts indicate that global sales on Black Friday 2024 will continue to rise, maintaining the trend of recent years. The Black Friday online sales increased by 8% year over year globally, reaching $70.9 billion in 2023.
Best-selling dropshipping items on Black Friday
Black Friday is the ideal time to get in-demand products at unbeatable prices, and it has established itself as one of the most important sales events of the year. During Black Friday, consumers are more willing than ever to shop around and compare deals, making it a unique opportunity for dropshippers and retailers. Each year, certain items stand out for their popularity and for providing significant savings, driving sales in key categories such as technology, beauty, gaming and home products.
From electronic devices such as smartphones and TVs to home appliances and personal care items, shoppers are on the lookout for the best deals, taking advantage of shopping trends and exclusive discounts. Furthermore, the incorporation of innovative products, such as smart home devices, has generated growing interest, making these categories seasonal favourites.
Next, we present a selection of the best-selling categories in dropshipping on Black Friday, with products that are not only in demand, but also offer excellent value for money and are highly valued by consumers. Get ready to discover which items are booming and how you can benefit from this exciting shopping season.
Electronics and IT
The electronics and IT category is one of the most prominent during Black Friday, attracting a large number of consumers looking for the latest and greatest deals. With products such as TVs, computers and smart devices in high demand, this is an unmissable opportunity to maximise your sales. The search for laptops and tablets increases throughout October and November, as we can see in the following graph from Google Trends:
Perfumes and cosmetics
Perfumes and cosmetics become one of the most sought-after categories during Black Friday, attracting consumers eager to take advantage of the best deals on their favourite brands. With a wide range of options and irresistible promotions, this is an excellent opportunity to boost your sales in the beauty sector. If we look at consumer behavior during Black Friday 2023, we can see how the search for this category increases throughout October and November, peaking on Black Friday itself.
Gaming
The gaming category becomes one of the most popular during Black Friday, attracting many gamers looking for the latest consoles, video games and accessories. With attractive offers and high demand, it’s a great opportunity to boost your sales in the exciting world of digital entertainment. Many video game console brands take advantage of this period to launch their products, and users look to purchase them at more affordable prices. We can see that searches for “PlayStation” surged worldwide during Black Friday in 2023.
TVs and monitors
Although it belongs to Electronics, this category deserves special mention. The TVs and monitors category is one of the most sought-after during Black Friday, as many consumers take advantage of the deals to upgrade their devices. With a wide variety of models and technologies available, this is the ideal time to increase your sales in the electronics sector. During this period, users aim to save on products that are typically more expensive throughout the year, such as Smart TVs. We can see that during Black Friday 2023, there was an increase in searches for this term.
Small Household Appliances
Another category that experiences a notable increase in sales during Black Friday is Small Household Appliances. Consumers seize the offer of this season to renew or purchase essential household appliances such as coffee makers, toasters, blenders, hoovers and much more. These heavily discounted products are an excellent opportunity to increase sales and attract those looking for practical and functional items.
Other home products
Home products, such as decorative items or smart home devices, also gain prominence during Black Friday. Consumers take advantage of this time to enhance their living spaces with the latest technological and design trends. From smart lighting to smart speakers, these categories offer sales that don’t go unnoticed during the most anticipated discount season of the year.
How to Research the Best-Selling Products for Black Friday
If you want to know more about the products that will be the bestsellers this Black Friday, in addition to following our advice as leading wholesalers and focusing on the mentioned categories, you can do your own research. There are several tools on the market, both free and paid, that will allow you to identify trends and anticipate the most in-demand products.
Market analysis tools
- Google Trends:This Google tool is free and allows you to see product search trends over time. It offers comparisons between different search terms. It also shows data by geographic region.
- Amazon Best Sellers: Amazon provides up-to-date lists of best-selling products by category. It offers a real-time view of what is succeeding in the world’s largest e-commerce marketplace.
- Jungle Scout: This is a specialised payment tool for Amazon sellers. It offers sales estimates, competitor analysis and product tracking. It has industry-leading product and keyword research tools.
E-commerce analytics platforms
- SEMrush: Provides traffic and keyword analysis for e-commerce sites. Provides information about the online visibility of products.
- Ahrefs: Allows you to analyse the performance of products in search results. Provides data on keywords and backlinks related to products.
- Ubersuggest:This is a tool with a free plan, which allows you to analyse the performance of your competitors, and you can also carry out keyword research as it offers different suggestions according to search volume.
Market intelligence tools
- Helium 10: Designed for Amazon sellers. Offers product analysis, sales estimation and listing optimisation tools.
- Algopix: Provides market analysis for multiple e-commerce platforms. Provides estimates of product demand and profitability.
In addition to using all these tools to identify best-selling products, you can also check out BigBuy’s top sellers. This platform provides you with a list of the most popular and in-demand items in real-time, which facilitates your selection process. By accessing this information, you will be able to make better decisions and maximise your sales opportunities during Black Friday.
Black Friday is undoubtedly one of the best opportunities of the year to maximise your sales and capture the attention of consumers. With key dropshipping categories such as electronics, small appliances, beauty, gaming and household products, you have a wide variety of options to offer your customers. Identifying the most in-demand products and playing on market trends will allow you to make the most of this shopping season. Be prepared for the increased traffic and make sure you have the right products for your business to succeed this Black Friday.