Singles Day originated in the 1990s at the University of Nanjing in China as a way of celebrating being proud to be single. In this way, people who don’t have a partner and are unable to celebrate Valentine’s Day have their own day on which to buy gifts for themselves. They chose the date of 11/11 because each number represents a single person.

Over the years, this date has become the largest online sales event throughout the whole world and therefore, it is a business opportunity for all businesses that operate through the Internet. In 2018, AliExpress received over 812 million orders during Singles Day. If you want to learn more about how to sell BigBuy products on AliExpress, click here.

What began as a minority event in China has gathered momentum and spread through the whole world making this the perfect day to create special promotions and increase your business sales. All communication media will also be talking about the event during the week of the 11/11 event, so there will be plenty of free publicity to encourage customers surf the net searching for juicy offers.

How can I get my business ready for 11/11?

In my AliExpress account

• Create discount vouchers: these are the most valued treasures in the Chinese marketplace, exxperienced buyers collect them to access offers.
• Place offers on the platform now: Access your profile in AliExpress and follow the instructions.
• Activate flash sales: Sales that last for a few hours, with large or small discounts, that will place your business in a prominent area of the website.
• Reduce prices: This will attract buyers and will multiply your sales.
• You will find more tips in the following post: How to sell on AliExpress

If you don’t have an AliExpress account, you still have time to create one and take advantage of the visibility of this huge Asian day on 11/11. Click here and register. It is completely free.

In my own ecommerce

• Download banners: Access your panel on BigBuy and download the special banners that we have prepared for your business.
• Create promotions: Nobody can resist buying something when they are presented with a good offer.
• Send out newsletters announcing these: Newsletters are your best allies at times like these. Make the most of your database to publish the offers you have prepared.
• Message via RRSS: Don’t forget about the role of social networks, also announce your promotions on your business profiles and attract buyers. Discover how in this this post: How to properly use social media for your ecommerce marketing

Make the most of the opportunities on Singles Day to boost your business’ online sales by connecting to the BigBuy catalogue.