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If you want to sell in Google Shopping the best thing you can do is to optimise your campaigns. Would you like to know how to do it? Take a look at this guide!
Selling in Google Shopping is a great option if you are looking for new customers and to diversify your market. In this post we’ll teach you how to create and synchronise your dropshipping store and to start selling in Google Shopping.
Now we’re going to give you some interesting options for you to optimise your campaigns.
Set your daily budget and CPC
Just as selling a pen and a computer in Google Shopping doesn’t create the same type of profits, your bids should be appropriate to your market, the products you sell, the competition, and your business strategy and goals.
That’s why it is very important that when you set up your dropshipping store campaign that you are very attentive to the results and to the return on investment. If you manage to dominate a lot of the market, your CPC may be too high and you would be paying Google more than you should, or your ads may not be well-segmented and you then may have to use negative keywords. If on the other hand there are no clicks on your ads, you may have been short on your budget and bid.
To set your daily budget and your dropshipping store CPC well, you not only have to analyse the results that your campaign produces, but also to figure out a strategy
Keep your data feed up-to-date
Selling in Google Shopping is not so different to selling in any other trade. If there is no product, there is no sale. The big difference is that in Google Shopping your customers pay to enter your dropshipping store when clicking on the ad, which means that your clients might enter your store and not find what they are looking for if you don’t have your data feed kept up-to-date.
Keeping the data feed up-to-date is vital, as well as taking care of product descriptions and using the keywords to define the product. Google Merchant Center offers optimisation tips that appear in the “Data Quality” tab. They are very useful when it comes to adding some quality to our dropshipping store data feed.
When selling in Google Shopping, it is very important that we be very precise when creating and updating our data feed. If not, Google will not display our products. We have to be sure that the URLs are real and not 404 pages, as well as paying attention to the details, such as that the currency we have selected is from the country where we are showing our ad campaign. Or if we have a plan to use Google Shopping for mobiles and our store is not responsive, then it probably isn’t optimised for mobile internet. The details are the key.
Quality of ads, optimising text and images
Google Shopping ads deserve the same care as any Google Ads campaign. Also, the texts have a maximum number of characters that we will have to keep an eye on if we don’t want our titles cut in half. The titles and descriptions should also be rich in keywords that will appear in searches, and we can also add negative keywords to avoid any unwanted matching.
Taking care of the images is also very important, as they are a key element in the success of campaigns. In order to be able to sell in Google Shopping we must upload high-resolution images and if possible that have no watermark, preferably with a white background and that focus on the product.
Modifying your bids
You can modify your product bids depending on location and seasonality. If you don’t want to lose money when selling in Google Shopping you must limit the visibility of your ads to only those audiences located in places that you distribute to with your dropshipping store. This way, you will avoid people clicking on your ads who can’t make a purchase in your store as you are unable to serve them.
You can also adjust the bid to the days and hours that best suit you. Over time you’ll be able to get to know your users better and know how they behave while accessing your dropshipping store. By evaluating your campaigns you will be able to achieve better results with less investment and work with Google Shopping in an optimal manner.
It is also important to take into account the seasonality of certain products when prioritising a campaign, since we can indicate which ads will be more or less important for our dropshipping store.
Differentiate yourself from the competition
Selling in Google Shopping from a dropshipping store is not always easy, because with many products the competition is so high that it prevents us from standing out in the market.
One option offered by Google Shopping is to include promotions in our articles. By adding promotional texts in our Google Shopping ads we can stand out ahead of the others, although we must make sure that this promotion is present on our website.
Another way to differentiate ourselves from our competition when selling in Google Shopping is by looking for, detecting and analysing new trends in our market. One of the advantages of selling in Google Shopping is that we can find out which words users have found us with, which will give us lots of clues as to how we should position our store.
In order to be able to highlight our products and to start selling in Google Shopping, it is essential to optimise the data feed and to work conscientiously with our dropshipping store information content. Get the most out of your dropshipping store!
