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When you launch an online business, image is a vital part of it. And the most important part of that image is the logo. In this article we will help you to get the right logo.
On the Internet, image is everything (or almost everything). Nowadays we rely on images to make a purchase online, whereas in the past we would have used a combination of our sight and other senses, such as touch and smell for example. We also rely on photos when it comes to deciding where to go on holiday, and we even use the power of images on the internet to find a partner. Your online business, with it’s well designed logo cannot be left behind.
A logo is a symbol which is formed of images, letters or a combination of the two, which identifies your business and everything surrounding it in a way which is easy for the human eye to take in. A logo is also a way of creating a positive and trustworthy first impression of your online business, therefore choosing the correct logo and designing it well can be very important for the growth and development of your business.
If you are thinking of setting up a dropshipping store but you do not think that you have the ability to design a powerful corporate image, there are other interesting and effective options. One of these is a crowdsourcing design platform which is very much a la mode in the online world.
What is crowdsourcing and how can I use it for design?
This is a relatively new concept which started on the internet, but with each passing day it is becoming more and more relevant. Crowdsourcing started out as a tool for outsourcing tasks. There are of course many crowdsourcing platforms which focus on design. Hundreds of professionals in the same place who could lend a hand in the design of your corporate image (which of course is the logo for your website).
These communities work by listing tasks and projects from a company or a freelancer using their platform. These tasks, (along with the approximate range that the company or freelancer is willing to pay for them) are published on a platform which can be seen by professionals who are likely to want to take on the task. These professionals will have previously registered to offer their services.
Crowdsourcing goes one step further as well. In addition to professionals who offer their services, it can also include something as simple as giving an opinion. You could design your own logo and submit it to one of these communities for the users to see it and give their opinions, offer ideas and alternatives or even just to say whether they like it or not.
How do these platforms work?
In the first case, once the task has been put up, the professional gets in contact with the company or self employed person, and makes them an offer, then both sides can negotiate until they reach an agreement.
In the second, once you receive feedback on your question or proposal, many new ideas will usually come to mind. The usual case is that whoever has asked the question will help the respondents with gifts, products, recognition or an economic incentive.
Now that you know what it is and how it works, let’s have a look at some of the best crowdsourcing platforms for our needs, i.e. creating a corporate image and logo for your dropshipping store.
5 crowdsourcing platforms for design
As we have seen, both of the forms of crowdsourcing which we have described above are useful and perfectly valid options for the objective we have in mind, although it is probably the case that the first of the two is the most relevant for the needs of a future online entrepreneur. Our favourite platforms are:
Guerra Creativa
This is an Argentinian platform developed purely with the creation of logos and corporate images for websites in mind. It is one of the most well known platforms amongst the Latin American community both in terms of the quantity of projects and in terms of quality as well as the quantity of designers willing to accept projects and to carry them out to a very high standard.
This is a descendent of an older crowdsourcing platform known as Adtriboo, it is one of the leaders in Europe for connecting clients with freelance professionals and developing projects and tasks. There are many different types of experts on Twago, including web programmers, app programmers, graphic designers, translators and online marketing experts.
This is one of the leading crowdsourcing platforms in the English-speaking world when it comes to publishing and developing logo and corporate image design projects, as well as other tasks. They have four pricing scales depending on your needs: number of designs or proposals, how experienced the designers are… This is a very good option if you are looking for a logo for your business.
If you need a developer for a project regarding your website, software, applications, drafting or of course to design a logo or image for you then Freelancer is a great option for outsourcing.
Finally, we have a crowdsourcing platform which is a little different to the others but it is interesting too as it involves “co-generation” of ideas. The concept is that they can help you if you are in the middle of developing a project, but have got stuck at some point. This is the place to look for fresh ideas or even professionals who can help solve any technical problems which might have cropped up.
So, what do you think about these platforms? From our point of view, they could be very useful for finding alternative ideas which could be very interesting as well as finding large groups of people available to work for you! Right, let’s get going!
