Contact
Share This Article
If you sell on the internet, it is impossible for you not to be familiar with Google Shopping, a virtual catalogue of products that are displayed each time someone performs a search on Google. The visibility this tool offers products is unimaginable and, for years, it has helped millions of users to increase their sales.
So, after eight years of existence as a paid platform, Google has announced that it will be free throughout the world as of next year; although it is already available in the USA and this helps us to know what the future of Google Shopping in Europe will be like. Consequently, anyone who sells online will be able to give visibility to their products thanks to this tool.
What has led Google to make this decision?
According to Bill Ready, President of Commerce at Google, to The Verge digital magazine:
“What we’re seeing is that there are many, many retailers and small businesses that stand ready to show their products to shoppers, but don’t yet have a good way to connect with them digitally”
The Coronavirus pandemic has forced Google to accelerate the process of launching these changes that had already been considered in the company some time ago. As part of the endeavour, Google has reached an agreement with PayPal so that sellers can link their accounts and accept payments more quickly.
Rumour has it that this is Google’s way of competing with big marketplaces like Amazon, Carrefour or Fnac. Although the announcement says that this option will be available for free, it is also true that charging companies for appearing at the top of the search results hasn’t been ruled out.
How is it configured?
Obviously, Google is not going to allow just any product to appear in its catalogue and certain requirements will need to be met in order to get through the filter. In order to be a part of Google Shopping, it is necessary to sign up for Google Merchant Center, which is the same as the current requirements if you want your advertised products to appear in the search engine. If you would like to know how to sign up, this post from our Academy will explain everything in detail.
