Contact
Share This Article
Autumn is one of the best seasons for enjoying outdoor activities. The temperature is cooler, the landscape is tinged with warm tones and nature invites you to enjoy it in all its splendour. Outdoor products are ideal for businesses looking to diversify their offer, particularly in the autumn when people are looking for ways to make the most of every moment outdoors before the harshness of winter arrives.
The outdoors trend: a growing trend throughout Europe that brings new market possibilities.
Did you know that the outdoors market has grown and diversified in recent years? This is something that can be simply explained by things like the fact that activities in Europe have grown significantly during the autumn, boosted by trends in sustainable tourism, lifestyle changes towards healthier living, and the ecotourism boom. Here is some data for you to illustrate this growth:
- Growth in rural and nature tourism:
- In 2023, rural tourism in counties like Spain, Italy and France grew by almost 20% when compared to previous years.
- In Scandinavia, for example, hiking in autumn has become so popular that new trails have been created to accommodate the demand, particularly in Norway and Sweden.
- Growth in mountain and hiking sports:
- In the last 3 years, hiking and climbing in Europe have grown by some 30%. This includes activities such as trekking, climbing and mountain biking which are practiced more during the autumn because of the cooler temperatures.
- Cycling and cycle touring:
- Cycling, particularly on long-distance routes, has gained popularity in Europe during the autumn. For example, in the past year in Germany, there has been a 25% increase in demand for autumn cycle routes.
- In recent years, the Low Countries and Belgium, well-known for their cycling infrastructure, reported a 15% increase in cycle use during the autumn.
- Popularity of “forest bathing” and mindfulness outdoors:
- Inspired by the Japanese practice of shinrin-yoku, “forest bathing” has grown in Europe as a wellbeing activity. France, Germany and Austria are some of the countries where this activity is practiced the most, with an annual growth of 20% in the number of people seeking wellbeing experiences in nature.
- Many regions have begun to offer wellbeing packages and retreats specifically for autumn, taking advantage of the autumnal landscapes and moderate climate.
- Watching autumnal flora and fauna:
- The activities of bird and fauna watching have also seen an increase, particularly in countries such as Spain and the United Kingdom. Organisations like BirdLife International have reported an 18% increase in birdwatching activities in Europe during the autumn.
- Additionally, many European regions, such as the forests in Southern France and the nature reserves in Portugal, have developed guided tours for watching the autumnal fauna and flora. These have seen a growth in bookings of up to 30% in recent years.
- Camping and glamping:
- Glamping (camping with luxury facilities) has also seen significant growth during the autumn. Spain for example, reported that in 2022 autumn glamping increased by some 40% when compared with pre-pandemic levels, particularly in areas such as the Pyrenees and the north coast.
This data reflects a significant change in the interests of Europeans during the autumn. Customers are seeking activities that bring them into contact with nature and the outdoors. Undoubtedly, these new habits bring with them the need to acquire specialist themed products that respond to and improve these experiences.
In this post, we explore a selection of BigBuy product categories that are ideal for those seeking to boost their sales through gardening, barbecue, camping, outdoor sports items, and more. These products have been generating large sales in the past few weeks and can help your business to grow.
Gardening and outdoor storage: prepare the garden for autumn
Autumn is a time to care for your garden; from preparing the soil to storing your tools and furniture. This is the perfect opportunity to offer gardening products that help garden enthusiasts to look after their plants and lawn. For your catalogue, you could consider items such as:
- Gardening tools: pruning secateurs, rakes, spades and tool kits are the basics for preparing the garden for winter.
- Outdoor storage: sheds, storage boxes and outdoor shelving are essential for keeping the garden organised and protecting tools from the damp.
Outdoor decoration will also provide the perfect accompaniment with items such as solar lights, decorative pots and garden figures that will add a special touch during this season.
Discover all the products related to this category in our catalogue.
Barbecues and open fires: Autumn, the perfect season for eating outdoors
The autumn climate is ideal for enjoying barbecues and open fires. Take advantage of this by extending your catalogue with products and accessories for the barbecue and offer the complete outdoor experience. Here are some suggestions:
- Portable and charcoal grills: portable barbecues are practical for those wanting to organise barbecues anywhere.
- Barbecue accessories: grilling accessories, heat-resistant gloves and cleaning brushes will improve the experience of cooking outdoors.
- Outdoor open fires and heaters: outdoor heaters and open fires offer a warm and welcoming environment on patios and terraces.
Promoting these products in the autumn may inspire your customers to celebrate big occasions outdoors with friends and family.
Discover all the products related to this category in our catalogue.
Garden décor and furniture: products for creating a welcoming outdoor space
Elements of garden décor and furniture have greater importance during the autumn. Offering an attractive selection of products may incentivise your customers to prepare their spaces for both relaxation and celebrations. Some of the more popular options are:
- Garden furniture: folding tables and chairs, hard-wearing outdoor benches and sofas are ideal for creating a relaxing area.
- Outdoor textiles: waterproof cushions, outdoor throws and mats offer comfort and design for the garden or terrace.
- Decorative lighting: LED lights, solar lamps and garlands create a welcoming environment for autumn afternoons and evenings.
Discover all the products related to garden furniture in our catalogue.
Camping and outdoor sports: Equip yourself for adventure
Autumn is also the perfect time for camping and outdoor activities such as hiking, cycling or fishing. Products designed for outdoor adventures are ideal for ensuring your catalogue has an impact on those looking for nature-based experiences. Essential items for this season include:
- Camping equipment: backpacks, tents, sleeping bags and portable stoves for cooking outdoors are the basics for a comfortable and full experience.
- Specialist clothing and footwear: waterproof jackets, hiking boots and lightweight clothing are essential for protection from inclement weather.
- Accessories for activities: torches, thermal drinking bottles, compasses and survival kits are useful accessories for any adventure.
Discover all the products related to these categories, such as tents or backpacks, in the BigBuy catalogue.
Outdoor sports: fishing, hiking, climbing and cycling
An increasing number of people are taking advantage of the autumn to take part in outdoor sports activities. This provides an opportunity to offer products from specific categories, such as:
- Fishing: rods, lures, storage boxes and folding chairs for a comfortable and full experience.
- Hiking: walking sticks, specialist backpacks, accessories such as water bottles and compasses are very popular with hiking enthusiasts.
- Climbing: harnesses, helmets, carabiners and magnesium bags for climbers.
- Cycling: helmets, bike lights, repair kits and high-vis clothing turn into essentials with the shorter days and change in the weather.
Discover the best equipment and accessories for hiking, climbing, fishing and cycling in the BigBuy catalogue.
Boost your sales with outdoor products from BigBuy
In the BigBuy catalogue you will find a wide range of outdoor products that are perfect for the autumn season. From gardening to sports and camping, these categories not only provide the items that nature lovers require, but they also offer a great opportunity for businesses who want to increase their sales during this time of the year. Be sure to include these categories in your store and make the most of the growing trend in outdoor autumn activities. You will also be able to enjoy the best Black Friday prices and offers.
