In recent years, this method of doing business has become one of the most attractive ways for starting up a business. We’ll tell you why.

What does dropshipping consist of?

Although we have a post on our blog which talks about whether dropshipping is cost-effective, here’s a short introduction to explain what dropshipping consists of.

Dropshipping is a business model where, when you make a sale, your dropshipping supplier handles the shipping to your customer, immediately and anonymously.

The main reason people opt for this business model is that they don’t need a warehouse or stock, so it is much cheaper than other business models. This means you can simply focus your efforts on selling and providing a good service to your customers.

Before starting out in the world of dropshipping, you need to be clear about what the theme of your store will be. In order to do this, find out which are the best dropshipping niches and which will be successful in 2023. Once you are clear about this and everything is fully functioning, you can start developing your marketing strategy so that you boost your sales right from the start.

How to market your dropshipping business

As with any online store, you need to have a clear marketing strategy to take forward. When developing the marketing strategy for your dropshipping store, some of the aspects to keep in mind are the website, social networks and the catalogue.  

1. Choose a good CMS for your website

Shopify, PrestaShop, Magento, WordPress… There are endless options for creating your website. All the CMS on the market have their pros and cons. Do some in-depth research and find out which is the one that’s best suited to your needs!

There are suppliers, like BigBuy, that facilitate the process. You can choose any of the CMS that BigBuy works with, as well as synchronise products from its extensive catalogue. There are over 250,000 items and 5,000 brands available from BigBuy’s B2B store.

2. Pay attention to every detail of your website

The website is the gateway to your business. This is where your customers will form their first impressions about your store and what you sell. For this reason, it is vital that you pay attention to every detail of your website: the design and functionality are two fundamental aspects of this.

There are suppliers, such as BigBuy, that offer you various solutions. For example, the dropshipping 360 store. BigBuy provides the finished store ready to start selling. There are stores available for a multitude of categories: Perfumery, Small electricals, Sex shop, Kitchen and many more. You can also opt for a bespoke store where you can choose from any of the products in our catalogue.

3. SEO positioning is e-ssen-tial

Even if you have the perfect website, without good SEO positioning it is very difficult to attract the traffic that your website deserves. To carry out a successful SEO strategy, you need to have some knowledge of how to implement it. Keep in mind that results will become apparent over the medium/long term.

A study carried out by Marketing4Ecommerce states that, in the past year, 90% of consumers have used the internet to search for a business.  Another study carried out by Sparktoro confirms the importance of SEO for your business. It maintains that it provides 20 times more opportunities for traffic than PPC in mobiles and desktops.

4. Pay attention to your company’s social networks

Social networks are one aspect to keep in mind when launching your dropshipping marketing strategy. These act as a shop window for your brand, the window through which you will reach your current or potential customers. It is important that you pay a great deal of attention to how you communicate things on these channels, and having a well-defined strategy is a must. You won’t communicate in the same way on Instagram as you do on LinkedIn, and you need to keep this very much in mind.

It is important to focus your efforts on creating a community around your business. This is one of the main objectives of any marketing strategy, whether it is a dropshipping company or not.

You can do direct marketing or even selling on some social networks, which is known as Social Selling. This is a very common practice for those doing dropshipping.

5. Look after your relationship with your customers

It is vitally important to spend part of your time to replying to questions from your customers and providing them with the best possible level of service, including an after-sales service. Looking after them will create a link between the customer and the company and, therefore, if the experience is good, they won’t hesitate to return and buy from you again.

This point is essential for your dropshipping marketing strategy.

6. Email marketing? Yes, yes, yes!

Hey. You’ve got an email!

Being present in your customer’s inbox is essential for your dropshipping marketing strategy. It’s a highly effective way to tell them about your news, new launches, offers, and much more! It is a way of being in direct touch with them and maintaining a close relationship.

You can use platforms like Mailchimp or Getresponse. These are easy and very intuitive to use.

Conclusions: start to define your dropshipping marketing strategy today

There‘s no time like the present! Start to define your dropshipping marketing strategy now. Remember that you will also need to immerse yourself in this world and learn the basics to ensure that it all goes as well as possible – the rest, you will pick up as you go along. 

In addition to these tips, don’t forget the importance of a quality product. To be sure of this, you need to have a reliable supplier like BigBuy. All the products in its catalogue hold the European Certificate of Quality.

Now, let’s get down to the job in hand and start selling!

La entrada Marketing for dropshipping: Boost your sales with these 6 tips aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Take advantage of the best discounts for this Black Friday to fill your shelves with best-selling products.

Would you like to know which are the Winning Products that will be a hit this Black Friday 2022? We tell you here:

Kulko InnovaGoods mini fridge for cosmetics

We are sure you will have seen this mini fridge more than once, especially on Instagram. Given that every trendy beauty influencer has one of these mini fridges at home, this mini fridge is designed to keep a large quantity of cosmetics products refrigerated and in optimum conditions (creams, masks…). Keeping some beauty products cold boosts their effectiveness and improves their results.

Searches for this product have spiked this year, and we can confirm that it will be one of the best-selling products of this Black Friday 2022.

 InnovaGoods neck and back massager

If you want to sell one of the season’s star products, this neck and back massager is a must-have in your store. A massager that relaxes and massages using low frequency electromagnetic impulses. Ideal for neck and back.

InnovaGoods Ball cooling beer dispenser

A product that, whatever the season we find ourselves in… Never fails!

 This cooling dispenser keeps beer cold and is the star of any social gathering. As a result, if you sell on an ecommerce or social networks, this is the ideal product to boost your sales.

These are some of its characteristics:

• Closed and removable interior ice bucket
• Capacity of 3.5L
• Convenient and practical tap for serving

InnovaGoods multi-position wireless charger

Who doesn’t either have, or want to have, one of these at home? An original wireless, fast charging charger that can be used as a double orientation mobile phone holder. In

other words, it enables the mobile phone to be positioned horizontally or vertically. We tell you about some of its technical characteristics here:

• Wireless charging: Fast charge
• Multifunction:
  • Wireless Charger
  • Mobile Phone Holder
• Multi-position: Versatile and adaptable
• Double Orientation: horizontal-vertical
• Support bracket: Removable
• Frequency (Hz): 110-250 KHz
• LED charging indicator. Easy to use without interrupting charging
• Includes: USB to micro USB cable

InnovaGoods Vybeform vibrating platform

The home gym is here to stay, and with it, all of the equipment and accessories that are used for doing sport. This comprehensive training vibrating platform also comes with an exercise guide and the accessories required to obtain the best results.

This fabulous product to improve the figure and general well-being is going to be one of the most highly demanded products during this Black Friday 2022, whatever your customer base. In addition, it includes two elastic bands and a remote control wristband to personalise the exercise.

Bumbells Fitness Dumbbells

Continuing with the same theme as the previous product, these dumbbells for lifting weights are another great product to consider selling during Black Friday 2022.

Why dumbbells? Because it is the accessory that everyone has at home, whether they use them or not. In fact, it is a product that is hardly affected by seasonality, in other words, the demand is almost the same all year round.  In addition, thanks to its price, you can take advantage and achieve higher profit margins.

If you are going to offer better discounts during Black Friday, don’t forget to advertise on Instagram or YouTube to get the best results.

InnovaGoods aroma diffuser humidifier

If you still aren’t sure which products to sell during Black Friday 2022, take a look at this aromatherapy humidifier. Now winter is approaching and we are spending more time indoors, having one of these humidifiers is always pleasurable. As well as improving air quality, helping you to breathe better, it creates a pleasant ambience with the most relaxing aromas.

• Capacity: 300 ml
• Approx reach: 25 m2
• Timer (1/3/6h)
• Automatic switch off
• LED (RGB)
• 15 lighting modes: 14 fixed colours and continuous sequence
• Non-slip feet

Bamboo bathroom organiser trolley

Not sure which products to include in your catalogue for Black Friday 2022? Home décor products have become more popular this year and, of course, they have to be on this list.

This bathroom organiser is made of bamboo and is ideal for people who love a tidy house. It is perfect for placing items and products such as gels, shampoos, hair dryers or combs.

• Made of bamboo wood and metal
• 3 heights (drawer and two shelves)
• 4 wheels for easy transportation
• Approx measurements: 40 x 81 x 30 cm

Nice Slice InnovaGoods 4-in-1 Pizza Cutter

It’s time for weekends of pizza, blanket and a film. Take advantage of the best discounts from the BigBuy catalogue and add this 4-in-1 pizza cutter from InnovaGoods to your bestsellers. The design of this product is super functional and complete since it incorporates a cutting disc, serrated teeth for the edges, a pizza server and tongs.

Folding and extendable metal clothes dryer

It’s time to start drying the washing indoors and this is one of the products that will be in high demand during Black Friday 2022. This clothes dryer isn’t just any old clothes dryer, it makes your life so much easier. Do you want to know why?

It has 3 height levels, a feature that will enable your customers to optimise the space in their homes in the most efficient way. In addition, it has a large capacity, with 11 drying bars, is compact, lightweight and water resistant.

Take advantage of the best offers for Black Friday 2022

Take advantage of our prices to complete your catalogue of must-have products for this Black Friday 2022. Although it may seem far away, it’s time to get your business ready for it!

The big day for ecommerce is approaching and you still have time to make the most of it. In 2021, 65% of consumers took an interest in Black Friday. Normally, Black Friday offers start a little before the Friday and don’t finish until after Cyber Monday  (the following Monday), which means that shops’ sales increase during this period.

La entrada Winning Products for Black Friday aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

If you don’t know what Google Analytics is and you want to see how you could take advantage of it in your ecommerce, this is the article for you.

Why use Google Analytics in your ecommerce?

With this tool, you will be able to analyse (among many other things):

• Which pages and products of your ecommerce are the most popular
• Of the people that add products to the cart, how many complete the purchase and how many abandon it halfway through.
• At which phase of the checkout do you lose the most users
• Which is the main channel that generates traffic
• Which channel generates the most sales for you. You will be able to find out, for example, whether users coming from Facebook Ads campaigns or those coming from organic Google searches buy the most.

All this data will help you to make decisions: increase the budget of the campaigns that generate the most sales, change copies of pages that don’t work, advertise products with a good sales ratio, and much more.

How to configure Google Analytics in your ecommerce

To configure Google Analytics, you need to have a Google account. If you don’t already have one, start here. You will use this account for all Google services, including Gmail, Analytics and Drive.

Once you have your account, you have to synchronise it with your ecommerce. Here we tell you how to do it on some of the main ecommerce platforms on the market:

• How to configure Google Analytics in Shopify
• How to configure Google Analytics in PrestaShop
• How to configure Google Analytics in WooCommerce

Some KPIs and metrics that you should control using Google Analytics

There are several basic KPIs that you should monitor using Google Analytics in your ecommerce.

Let us explain some of the most relevant ones:

• The conversion rate: The number of users that complete a purchase vs the total number of users of your website. It is important to constantly optimise your ecommerce to grow this number.
• The Average Order Value (AOV): The Average Order Value is the average cart of your ecommerce. Your goal will always be to increase this figure, through techniques like cross-selling or up-selling. You will also need to bear this in mind when establishing the price from which you offer free shipping.
• The cart abandonment rate: A key figure: of all the users that add something to the cart, how many leave without completing the purchase? It is normal for this rate to be high, and the average is approximately 80% abandonment (although it varies depending on the sector).
• Repeat Purchase Rate (RPR): The percentage of buyers that return to your website to make another purchase. If the customer is satisfied with the purchase process, shipping and the product, it is likely they will buy from you again. Of course, you always need to remind them to do so via email marketing campaigns, for example.
• Performance by channel: With Google Analytics, you can analyse what conversion rate and what benefits each purchasing channel generates for you (social media, paid campaigns, organic…). This will help you to make decisions about where to focus your efforts and your budget.

The arrival of Google Analytics 4

In October 2021, Google announced the arrival of Google Analytics 4, a completely new platform that will replace Universal Analytics (UA, the current Google Analytics).

From that date, if you want to set up your website with Analytics, it will be created in Google Analytics 4 (GA4) by default. You can, however, tell it to create it on the previous version of the platform. In doing so, it will create two versions for you: one on the old platform and one on the new one.

UA will continue to be available until July 1st 2023. After that, you will only be able to use GA4.

What updates are included in Google Analytics 4?

We need to get a little technical to explain this: The main difference between Universal Analytics and Google Analytics 4 is the data model they use:

👉 Universal Analytics is based on sessions and page views.

👉 Google Analytics 4 is based on events and parameters.

A session is a set of interactions that a user carries out on a website within a time slot. One single session may include different page views.

In GA4, any interaction a user carries out is considered an event. Whether a page view, a transaction, whatever it is. They all become events. In turn, these events can include parameters.

Events in GA4 can be automatic (the platform creates them once you register your website) or personalised by the user.

Why start using Google Analytics?

Google Analytics is not a simple tool to use. You will need time to learn to use it and to get the most out of it (and more so with Google Analytics 4, which is even more complicated).

Our recommendation: If you have an ecommerce and still don’t know how to use Google Analytics, take some training in this tool. There are hundreds of free videos available, as well as online courses that you can take and that will help you to gain a better understanding of how it works.

La entrada Google Analytics for Ecommerce: What is it and how can it help your business aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

According to a study carried out by Statia, 44% of consumers admit that Facebook influences the purchases they make and, currently, there are millions of advertisers using Facebook Ads to promote their products. 

Selling on Facebook: advantages and disadvantages 

We know that social selling is a good idea for your dropshipping store, but it isn’t as easy as it might seem. To start with, you have to invest a significant amount of time and money, something that not everyone is willing or able to do. If you want to sell more on Facebook, we tell you all the advantages and disadvantages of this platform below: 

Advantages of selling on Facebook 

– Creating a community: one of the main advantages of having a business page on Facebook is the opportunity to – organically – create a community where you can bring potential buyers together. 

– Platform to carry out paid campaigns: Facebook Ads is an extremely powerful tool for generating impulse sales. Moreover, another advantage is the ease of analysis for the campaigns, which enables you to make decisions much more quickly.

– Excellent audience segmentation: linked to the previous point, with Facebook it is very easy to focus campaigns towards segmented audiences in a precise way, not just using demographic data, but also by interests, tastes and preferences. 

– Possibility of conversing with customers: a major advantage of Facebook – and most social networks – is the possibility of talking to your customers, whether through the comments, private messages, etc. Also, bear in mind that most social networks have become a customer service point for businesses, so you constantly have to pay attention and join in the conversation.  

Disadvantages of selling on Facebook 

– It takes a lot of effort to create a community organically: it is true that it isn’t easy to increase the size of the community without investing in advertising. Although it can be done, it is a slow processes and requires a lot of effort: preparing a good content strategy, performing attractive actions that have appeal, working on collaborations to increase your reach, etc. 

– You will have to pay to obtain a wider reach: as we mentioned earlier, it is becoming increasingly complicated to create a community without investing in advertising. That’s why, if you want to increase your reach, you are highly likely to need to spend some money, no matter what. 

– High degree of competition with other social networks: there are an increasing number of platforms that users spend their time on. Instagram, of course, but also TikTok for a younger audience, or Twitter, with a very different audience. 

Before you start: how to create and optimise your catalogue

To start selling on Facebook, you are going to need an up-to-date and optimised catalogue. You won’t just use it to tag your products in posts, but also to appear in the Facebook Store, create dynamic adverts, etc. 

For example, with dynamic ads, you can create automatic campaigns with products from your online store, both on Instagram and Facebook, without the need to upload them one by one. This type of campaign is perfect for remarketing on social networks and will help you to have an impact on users that have visited your website. 

But, returning to the most important thing: to create the catalogue and synchronise your product feed on Facebook, we recommend you use a plugin or module on your ecommerce platform. That way, the fields that Facebook requires you to complete will be done automatically.

Starting is quite simple, but keeping it optimised is another kettle of fish. And if you are still asking yourself whether the success of your campaigns will be directly related to how optimised your catalogue is, the answer is yes. 

Five steps to optimise your catalogue on Facebook: 

As we mentioned earlier, having a product catalogue which is optimised for Facebook will help you to improve the visibility of your products, the conversion ratio and the click-through rate. But, what type of improvements can you make to your Facebook catalogue? You will find some examples below:

1. Make sure you synchronise the minimum compulsory fields of your products 

Facebook requires, as a minimum, that products have the following fields. If any are missing or incorrect, it is likely that the product won’t load in the feed. 

• ID: a unique identifier, the SKU code if possible.
• Title: a specific product title, with a limit of 150 characters. 
• Description: a brief description with the main features of the product. 
• Availability: the availability of the product. 
• Condition: refers to whether it is: new, refurbished, used.
• Price: which should go with the three letter currency code and use the point for the decimals. 
• Link: the link to the product data sheet in your online store. 
• Image_link: link to the main image of the product, which should take up a maximum of 8MB.
• Brand: the brand the product belongs to. 

2. The more fields, the better 

In addition to the required values, we recommend you add all the additional fields possible such as: size, colour, product category, material, offers, etc. 

3. Delete duplicated products

If you have the same product with different variations (colour, size, etc.), make sure they are grouped together and that there are no duplicated products.  

4. Optimise the titles 

The product title is the only copy you have to capture the user’s attention in the adverts, so imagine how important it is! Write attractive titles and guide your customers perfectly to find what they need. 

5. Refresh the catalogue at least once a day 

It is important to keep all the information about your products up to date. Imagine that your star product is out of stock and, because you didn’t update the feed, users end up on your website with a bad user experience. Luckily, you can schedule the update of your catalogue automatically, even on an hourly basis. 

How to sell on Facebook Marketplace 

Facebook’s marketplace, like any other, is a meeting place for buyers and sellers from all over the world. In it, you can find new, refurbished and second hand products, and it has become a powerful platform to boost the sales of any business. 

So that you better understand how it works, Facebook wants to boost the sales of the local community, which is why it categorises items according to the proximity of the buyer and positions the products that are nearest to the buyer’s location. Additionally, the algorithm captures data from users’ searches and displays products related to their history. 

As you can see, there are many benefits to listing and promoting the products of your dropshipping online store. The main advantages of selling on Facebook Marketplace are: 

• Ease of use: you can list your products with just a few clicks. 
• Optimisation of products: to take maximum advantage of the sales potential, in the Marketplace you can upload up to 10 photos, write your own description, etc.  
• It is free: You don’t have to pay to list on the tool and Facebook does not charge commission for sales. 

First steps in Facebook Marketplace 

As a seller, you can use your business profile to start to create product listings. Indeed, we advise you to check the commercial policies thoroughly to prevent future complications with your listings. On the other hand, you will also be able to create paid campaigns so your ads appear in the marketplace without needing to post the products directly on the platform.

1. Create a new listing.
2. Choose the product category.
3. Type the advert details: title, description, price and condition of the product. Our advice is to apply SEO practices to your item descriptions. 
4. Upload up to 10 photos: make sure they are attractive enough for potential customers. The recommended resolution is, as a minimum, 1080×1080 px. 
5. List your advert and, you’re ready to go!  

As well as complying with all these requirements, it is also important that you maintain a high response rate. In fact, Facebook awards the “Very responsive” badge so that buyers can keep this in mind. To improve in this respect, you can use chatbots with FAQs about delivery, payment method, stock availability, etc.   

Selling on Facebook Ads: how to create campaigns

Advertising campaigns on Facebook are a critical aspect of having an online store, and more so if you do dropshipping. Whether you like it or not, you are going to need to spend part of your investment on paid campaigns to scale your project, so it is important for you to understand how to create and optimise your adverts on Facebook. Additionally, as shown in the previous section, an extremely interesting option is to appear in Facebook Marketplace. 

To take your first steps on Facebook Ads, you need to have an ad account linked to Meta Business Manager. Once you have your account, we recommend you start to create your campaigns from the Ads Manager.

 It is also important for you to familiarise yourself with the structure of the campaigns, which consist of three parts: 

– Campaign: where you configure the name, objective (awareness, consideration or conversion), and the budget. 

– Ad set: here you can configure the activation dates for the campaign, the segmentation of the target audience and the locations where you want to display your adverts. 

– Ads: lastly, the adverts are what the campaign has created. In these, you have to select the format (video, photo, carousel, etc.) and the content. 

Recommended resolution, weight and size for adverts on Facebook Ads.  

Each creation for your adverts should be adapted to meet the resolution and size requirements of the tool locations. Below, we give you a brief guide:  

For the feed: 

Resolution: 1080×1080 px. or 1200×628 px. 

Image format: JPG or PNG. 

Video format: MP4 and MOV.  

For video, it is advisable to upload it without pillarbox or letterbox (the black bars)

Maximum video size: 4GB

For stories: 

Resolution: 1080×1920 px. (the text inside of 1080×1420 px) 

Image format: JPG or PNG. 

Video format: MP4 and MOV.  

Size: maximum 4 GB   

Bear in mind that each clip lasts for 15 seconds

In order for your campaigns to be as successful as possible, we advise you to keep them up to date at all times. Carry out A/B tests and find out what works best for your business. The world of social networks evolves so quickly that you have to adapt at the same speed. This is the true key to success: it isn’t the best person that survives, it’s the one that adapts best.  

In conclusion: the main aspects for selling on Facebook  

After this short guide on how to get started to optimise your profile and your catalogue and find the best strategies for selling on Facebook, we summarise the most important aspects below:  

– Facebook continues to be one of the most important social networks, with almost three billion active users each month. If you want to scale your business, doing social selling on Facebook is almost a requirement. 

– Keep your catalogue updated. As we have seen, the Facebook catalogue – used properly- can be an extremely powerful tool and one of the main sources of traffic to your online store. 

– You need some knowledge of Facebook Ads. If you have a dropshipping store, you are going to need to invest in advertising: to test winning products, to encourage impulse sales, to increase the reach of your account, etc. 

We hope you have found this article useful and that you have found out a little more about social selling and how to make the most of Facebook to sell more. If you are starting out in the world of dropshipping or you have any suggestions, we would be delighted to read your comments. Go for it!

La entrada How to sell on Facebook: A definitive guide to Social Selling aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

The creative possibilities are endless: from podcasts, to webinars or live streaming. Each day we receive approximately 5000 hits and many of them are in video format. In 2021, 81% of companies used video as part of their marketing strategy.

In this post we talk about the tools you need to know in order to create valuable content for your business. Here, we discover 5 free video editing programmes that are vital for your strategy

Blender

Blender is an open code programme that enables you to edit videos for free. It is a highly powerful video editor which gives you everything from the more basic options to the most comprehensive ones. So, whatever your level, you can use this programme to edit your videos in a easy way.

To begin with, Blender was created for 3D modelling and is mainly used to develop video games. However, it also gives the option of editing audio visual elements and is an app aimed at content creators.

The Blender video editor includes the following features:

• Preview, waveform, chrome vectorscope and histogram screens.
• Audio mixing, synching, audio sweeps and waveform viewing.
• Up to 32 slots to add video, images, audio, scenes, masks and effects.
• Control of speed, layers, transitions, keyframes, filters and others.

This programme is available for Windows, Mac and Linux and can be downloaded from its website.

Lightworks

A video editor that is known for its ease of use. LightWorks knows how to sell itself very well, and  they say: “For 30 years, Lightworks has helped every type of video editor and creator imaginable; from Oscar-winning Hollywood legends to YouTubers.”

This sentence says it all. If you are looking for a programme to edit your videos for free, Lightworks is a very simple editor that will take your creations to the next level.

It is available for Windows, Mac and Linux and offers you several options. It has a free version and another more professional one, although the free version should be more than enough for any content creator.

The free version includes:

• It is activated every 90 days
• Pre-set titles and subtitles
• Access to the LightWorks forum
• Access to the storage cloud
• Back up copy
• Very powerful editing timeline
• No watermark when exporting
• It supports all formats
• Video exports only in 720p, perfect for YouTube videos.

iMovie

If there is a video editor par excellence which is known all over the world, it is iMovie. It is only available on Mac and is so intuitive that, even if your knowledge of video editing is very basic, you will find it simple to use.

iMovie gives you the option of using titles, subtitles, text, audio… Basically, a comprehensive video editor and it is completely free.

With a few simple steps, you will be able to transform your video clips into a professional video and be ready to upload to your platforms. In addition, iMovie gives you options for special effects such as, using slow motion, fast motion, picture-in-picture, or split screen effects.

iMovie gives you endless possibilities and you will be able to edit from your Mac, iPhone or iPad. From wherever you are, whenever you like.

OpenShot

Although the look & feel of its website is not as modern as the rest, Openshot is another user favourite and may remind you a little of iMovie because of its simplicity and because it is highly intuitive to use.

The features it includes are:

• It is multi-platform
• Allows trimming and cropping
• Use animations
• Unlimited tracks
• Video effects
• Audio waveforms
• Editing titles
• 3D animations
• Slow motion and time effects

This is a simple and free editor that you can use to start creating fabulous videos.

Filmora

Whether you are a beginner or you are at an advanced level, if you are looking for a video editor that will transform your content, you can use Filmora. It is a really easy-to-use editor which offers many editing possibilities.

Its features include:

• It supports more than 10k resources
• Trim, crop, split, join, rotate videos
• Picture-in-picture, split screen, screen record
• More than 300 transitions, filters and layers, it enables you to make videos with photos and music free of any rights

It is available for both Windows and Mac.

Choose the free video editing programme that best suits your marketing needs

In this article we have told you about 5 very popular free video editing programmes, but it is true to say that there are endless options. Only you, by researching your needs, will know which one best suits your marketing strategy.

Clearly, all the options have their pros and cons, so it is important that you know what your requirements are. A well-made video is an essential part of your strategy, since it either helps you to tell your story or to show your product to your target audience. It can be a very powerful tool which, when used well, will turn your brand around by 360 degrees.

La entrada 5 free video editing programmes that are vital for your strategy aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Here at BigBuy, we have created (for you and your business) a selection of specially selected Winning Products to sell during Christmas to make money.

Want to know which products are going to be among the season’s bestsellers? We’ll tell you in this post!

Foreo LUNA MINI 2 Facial Cleansing Brush in Pink

You have probably heard about this magnificent facial cleanser on more than one occasion. It is recommended by top experts and is a hit with beauty influencers (and non-influencers alike).

This little device offers deep and effective facial cleansing thanks to its sophisticated T-Sonic pulsation technology. Just like they say: it’s so popular because it works!

Mizoom InnovaGoods LED Magnifying Mirror with Flexible Arm and Suction Cup

The Mizoom InnovaGoods LED magnifying mirror with flexible arm and suction cup is one of the Winning Products that you should stock for your business during this time of the year. This make-up mirror is ideal for taking care of every last detail of your beauty routine. A quality product that makes a perfect gift for this Christmas.

Cecotex X-Bike Exercise Bike

Getting fit is in fashion! Healthy living is selling, and it’s selling a lot. Exercising at home has become ever more popular due to the pandemic and has undoubtedly become part of our

daily routine. The Cecotec X-Bike exercise bike is a must-have for exercise and healthy living enthusiasts. So, what are you waiting for? Include it in your catalogue today!

Xiaomi BHR4802GL 2000 mAh Portable Bluetooth Speaker in Black

If you have seen this product and would like to receive it as a gift yourself, you need to add it to your store’s catalogue. Being the king of holiday parties does not take a lot, just the Xiaomi portable Bluetooth speaker. Get a head start this Christmas and expand your catalogue with the latest products on the market.

Moondy LED Rechargeable Lamp

If there is one excellent Christmas gift out there, it is this one, the Moondy lamp, which fascinates both children and adults thanks to its 3D moon-shaped design. Ideal for giving a

magical and warm touch to any home, the Moondy lamp is the product you need to increase your sales this Christmas.

Huggilow Reading Pillow with Armrest

Want to sell gifts for those who love to read? Original gifts like this reading pillow are bound to boost your sales during the Christmas season. We are well aware that buying Christmas gifts is not an easy task, which is why products like the Huggilow pillow (which is both original and useful) are  so successful. Add the pillow to your catalogue and guarantee great sales this Christmas at your store.

iWatMotion Reflyx Tech 2/6 ABS Electrostimulator

As we previously said, exercise products and everything related to health and fitness are big sellers! Have your ecommerce ready and prepared so that your customers can find exactly

what to give their loved ones. We couldn’t leave out the iWatMotion electrostimulator from our list of Winning Products.

Massaki Shiatsu Pro Massager

The picture of the Massaki Shiatsu Pro Massager appears under the definition of the Winning Products dictionary. It is THE number one Winning Product, and its big demand proves it.  A gift that will mark a before and after in the well-being of the person who is lucky enough to enjoy it.

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Many of you will be asking yourselves what BigBuy’s loyalty programme consists of. Well, belonging to an loyalty programme is a really interesting way of growing a business and generating passive income. The aim is for other users and experts from the online sector to recommend BigBuy to their audience, thereby sending traffic to our website to generate sales. For each sale the loyalty member generates, they will earn a commission. And the best thing about it is that there is no limit to how much you can earn!

The loyalty programme is designed for anyone (yes, you heard that right) who is able to send traffic to BigBuy. It is particularly aimed at bloggers, youtubers, content creators, ecommerce and marketing experts, web developers, agencies, the media,. etc. By forming part of BigBuy’s loyalty programme, members will earn a series of benefits:

• Support with digital marketing resources: banners, content and more!
• Real-time access to statistics: members will be able to find out how much they are earning at any time.
• Cookies for 120 days: You start to generate commission if your referrals make their first purchase within 120 days of their first visit.
• Dedicated support team: You will have a professional team on hand to help you when you need it.

If you would like to join our loyalty programme and start to earn money with BigBuy, you simply need to complete this form. Once you have done that, we will review your application and send you a confirmation email with your referral code and access to the platform. If you have any queries, go to this page where we provide replies to frequently asked questions.

La entrada We are launching our loyalty programme! aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

 Inflatable watermelon air mattress

The word summer equates to watermelon shaped inflatable air mattress and that’s that.  As soon as the first rays of sun arrive, the sales of this product multiply. It is a product you are bound to have noticed, and it has been a huge success for a few years on Instagram and other social media. Do you have a dropshipping store? Undoubtedly, it’s time to include this product in your catalogue.

Precision hair remover with led for facial hair

A product to add to your business and boost sales. Beauty-related products are always successful, and even more so if they are useful and easy to use like this precision hair remover with led for facial hair. This market is highly susceptible to current trends, so you should be prepared to be flexible and act quickly to adapt to it.

 5-in-1 electric anti-cellulite massager

Its name already indicates that it is going to be a Winning Product. The anti-cellulite massager is an affordable, easy-to-handle product and it covers a very clear need: removing localised fat to reduce cellulite easily and quickly through the use of vibration massage. Winning products are normally products that provide easy solutions to our day-to-day problems, if the product meets this requirement and is also aimed at a wide audience (as in this case), the likelihood of it being a winning product soars. 

Cooling beer dispenser

It is evident that the beer dispenser is a must for summer dining, because its sales have skyrocketed this month. Of course, no one can deny it has WOW factor. It is perfect for serving and cooling drinks and, who doesn’t want a cold beer on a hot summer’s day?

 Jata electric barbecue

The electric barbecue can be found in the niche cooking products. With the arrival of the nice weather, the volume of searches for this type of product skyrockets, because the barbecue is the perfect product for those who love cooking…It is a must-have for your dropshipping store!

La entrada TOP WINNING PRODUCTS to sell this summer aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Today we want to focus on one of the best-known social networks: Facebook. Founded in 2004, this social network has become a very powerful marketing tool to boost sales in your online business.

As well as connecting with your followers on this platform, you can use Facebook Ads to bring traffic to your online store. Thanks to the advertising on Facebook you will be able to reach your target audience and improve your sales.

We have created a short guide to help you learn how to boost your business with BigBuy through this sales channel.

Facebook, a key aspect of your Social Selling strategy

Social Selling has become a fundamental part of the marketing strategy for any business. This is about using Social Networks to create a relationship with your followers, and thereby obtain leads and, of course, sales.

Facebook plays a fundamental role within this strategy. With millions of registered users, it provides a golden opportunity to make yourself known.

Create a business page and enter all your information. Create a publications calendar and keep the social network active. Complete your strategy by creating Facebook Ads campaigns to boost your business.

Why invest in Facebook Ads?

As we mentioned earlier, Facebook Ads is an extremely useful tool for promoting your business page or the products you sell.

Here are some of the reasons why investing in advertising on this social network is worthwhile:

• The Social Network with the greatest number of active users
• Fully segment your target audience
• Different and very attractive advertising formats
• Affordable investment, only pay for the clicks you obtain
• Follow the performance of your campaigns in real time
• Recover interested users through retargeting

The advantages of working with BigBuy if you create Facebook campaigns

You might be asking yourself, how can BigBuy help me if I create Facebook Ads campaigns? As a provider, BigBuy helps you to maintain and optimise your advertising account through the resources that it offers you.

We help you to boost the recognition of your brand

By having BigBuy as your all-in-one provider, you can offer your customers all our products and our logistics services (with over 20000m2 of warehousing). Relying on a partner with experience is key to improving brand recognition, which is so important today.

Increase traffic to your website with BigBuy

BigBuy offers you over 100,000 items, which will open up a wide range of possibilities for creating ads on Facebook. Set up horizontal campaigns, test two different products, and then scale them vertically throughout the whole product category that has worked best for you.

Generate more interactions through outsourcing

If you are seeking to create a greater level of interaction with your customers, it is very important that you offer them the best service possible. Thanks to the outsourcing of logistics with the BigBuy dropshipping service, you can rely on an expert partner that works continuously to provide customer satisfaction. With a better service, the “Likes” and the positive reviews will increase.

Increase number of visit and conversions with appealing products

BigBuy offers an extensive catalogue in which you will find the best products to sell on social networks. Our team can advise you on finding the most attractive products for your Facebook Ads campaigns from among all of our items. This way, you can increase visits to your website and boost your sales too.

Improve the return on your investment in advertising with Bigbuy

Increase your average receipts through up-selling and cross-selling. To do this, make use of the impulse products that BigBuy keeps in constant stock. Also, make the most of products with a greater margin to obtain a higher net profit and get a higher return on your investment in advertising.

Segment your campaigns with help from BigBuy

One of the reasons for creating Facebook Ads campaigns is the possibility for segmenting your target audience very effectively. The products you choose should be totally focussed on the users that you will reach through your advertising.

The BigBuy team can advise you on the best products by age, gender and even by the population that you have chosen. It is also possible to make the selection according to the users’ interests, which is a very useful way to carry out segmentation.

The BigBuy catalogue is divided into categories and subcategories. This will make it much easier for you to segment your campaigns. In addition, all our products have tags so that you can customise them for your target audiences even more.

Whether for newly customised target audiences or for those you already have, we offer you more than 100,000 items from which you will find the perfect products for every one of them.

Key aspects to keep in mind about Facebook Ads

Facebook Pixel

Don’t forget to include the Facebook pixel on your website. The purpose of the pixel is to track everything the user does on your website, and this way, gather some very useful information. The pixel will enable you to track the conversions resulting from your adverts.

It is very useful for retargeting campaigns, as it will allow you to create target audiences that have visited different pages of your online store.

Campaign objectives

In order for your campaign to work perfectly, it is essential to choose a suitable campaign.  If you want to generate more sales, you should choose Conversions. If, for example, you want to increase traffic to your website, then choose Traffic. You can choose a different objective depending on what you want to achieve on each occasion.

Bidding strategy

Bidding strategies on Facebook Ads campaigns help you to obtain the results you want, such as an increase in traffic to your website or a total increase in your conversions. With these, you can control the outlay and achieve good results.

Similar target audiences

If you want to extend the reach of your campaigns, we recommend that you use similar target audiences. Once you have created your own target audience, and these have been segmented as you desire, you can use this type of target audience to reach more people with very similar characteristics and interests.

Other advantages of Social Selling with BigBuy

BigBuy saves time and helps you to manage all the purchasing processes through just one provider, and it is all done automatically. Sell on Social networks and make the most of these advantages.

Save time when creating content

Creating content is often an additional cost, both in time and money. At BigBuy, we offer you varied and customisable audio-visual content so that you only have to concentrate on selling.  BigBuy also has manuals for products which contain all their characteristics, something that will give your customers a great deal of security when making a purchase.

Increase your target audience

Internationalisation is within your each.  BigBuy makes the complete catalogue available to you, translated into 24 languages. In addition, with BigBuy’s logistics, which consist of automated warehouses of 20,000 square metres, you can forget about managing logistics and focus on selling. Reach more customers than ever.

Increase customer satisfaction

Logistics management is crucial for customer satisfaction. Get the shipper’s tracking number or consult with BigBuy in real time. Provide this information to your customers from your ecommerce to give them feedback and to minimise their questions.  This will help you to get more positive feedback on your social networks and to improve your credibility as a seller.

Create your customised online store

Choose from over 100,000 items from leading brands and leading trends, choose your favourites and fully customise your online store. Also, take advantage of the content in the banners and newsletters provided by BigBuy to tailor the appearance of your website into what your customers expect from you.

You will always be kept up to date on new items

If what you want are successful Facebook Ads campaigns with disruptive products, BigBuy is your ideal partner. We have a team that specialises in product R+D using constant BigBuy tools to always offer you the latest trends.

Take advantage of our volume discounts

If you prefer to work with a traditional buy-sell model, BigBuy guarantees the distributor price for a single unit as well as discounts for volume purchases. Increase your unit margin and the final profit.

Now that you have all the key information to start Social Selling and create your advertising campaigns on Facebook, all that’s left to do is to get started.

As you have seen, BigBuy is the ideal partner to make your Facebook campaigns a complete success.

 Haven’t you registered on BigBuy yet? Do it now and have everything you need to get more traffic and more sales for your ecommerce. Don’t delay. Start building a successful sales strategy with the ideal wholesaler for your business. We’re looking forward to helping you!

– Guide created in collaboration with Jacobo Sanmartin, Sales Manager at BigBuy

La entrada BigBuy can help you to sell on Facebook aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

But…what is Black Friday?

There is no doubt that Black Friday is the ultimate discount event. This day, marked in the calendar of an increasing number of businesses, is the day which marks the beginning of the Christmas shopping season in the United States. And, why is it called Black Friday? There are different theories, but the most accepted suggests that it is the moment in which business accounts go from being in the “red” to being in the “black”. A great day for any business.

Back in 2010, only 8 years ago, the American company with the little apple symbol imported this tradition, creating a celebration which has been getting more popular year after year. Nowadays, it is so integrated into the minds of consumers that there are even tricks and strategies to find the best bargains. And Cyber Monday, which is nothing more than an extension of Black Friday, emerged as a good day to encourage online shopping, with great results up to now.

The figures speak for themselves: according to Netrica, in 2017 figures shot up during Black Friday and Cyber Monday, with an increase of 32.8% on orders from desktop computers and of conversion rates by 4.4%, the most desirable numbers for any day of the year. However, the most shocking figures came from marketplaces such as Amazon, AliExpress and eBay, with 48.2% of total product sales concentrated on these days of the campaign.

And what does Black Friday 2019 have in store? We have good news for the most sceptical amongst you; in the event How to successfully put digital strategies into practice for Black Friday by Making Science, there was a figure that resonated in all assistant’s ears, and that is the prediction of a 13% increase in sales compared to Black Friday last year.

In summary, keep this figure in mind: searches carried out with the words “Black Friday” and “Cyber Monday” have multiplied by 14 times in the last 4 years.

Advice to increase your sales this Black Friday

Taking advantage of Black Friday to increase the sales of your dropshipping store is quite simple – and recommendable – if you follow certain guidelines. We’ll tell you what these are below.

1. Best selling products. Although it’s never taking too far to extend offers to other categories, it is often more profitable to focus on what consumers demand. According to experts, the most popular categories last year were Electronics, Fashion and Make-up, with special emphasis on televisions, laptops and consoles, particularly the PlayStation 4. Sales also stood out for products such as the Conga 950 robot vacuum cleaner, smartwatches and memory cards.As you can see, technology is the Queen during these days of discounts, so focusing the promotions of your dropshipping store on these categories is a sure way to increase your sales this Black Friday. Discover all the options in our wide range with thousands of recommendations such as wholesale computing and electronics.
2. A question of time. As often happens, foresight can prevent errors and unnecessary haste, so take your time and prepare your ecommerce for Black Friday and Cyber Monday in advance. Ideally, you would have decided on your strategy at least two weeks in advance, so get to work! Given that, with our dropshipping service, you don’t need to worry about logistics and stock, focus your efforts on creating the best discounts and, above all, on how to communicate them to your customers.
   
   However, you need to keep time in mind during the entire process. So before doing anything else, you should decide how many days you will offer the discounts for. Our experience has shown us that you should ideally maintain the promotions for at least the 4 days between Black Friday and Cyber Monday, but you are totally free to decide if you extend or reduce these times. One thing is for sure, don’t underestimate Cyber Monday. In terms of technology it is a key day to increase your sales.
3. Ideas for your promotions. As well as the essential discounts, it is a question of using your imagination and creativity. At BigBuy we provide some hints so that you can take full advantage of this period.-Offer discounts with vouchers, free delivery, 3×2…or all of the combinations you think are attractive, even though they may not particularly profitable for you. Keep in mind that it is a way to gain loyalty and to get yourself known, then you will increase the margins in the Christmas campaign. Ideally, you should give customers the feeling they are buying unique bargains that they can’t miss out on. In addition, top ecommerces take advantage of this period to capture leads, leaving the profitability of the order itself on the back burner during these promotions.- Accompany offers with pricing strategies. A simple way to create urgency in the buying process is to create decreasing offers, so the discount decreases with each day.- Create combinations or packages of special products for this period: they will have a much lower price than if bought separately and, in this way, you will be compensated for the low margin with an increased spend of the average order.- Reward loyalty and give your top customers a treat: send them a unique discount that they can’t refuse.- Take advantage of up-selling and cross-selling in your ecommerce. There is no better opportunity than offering something for free, or something that is superior to what the consumer wants. Think of the best cross-sales, apply a small discount and start to sell items that were less successful before.- It’s the ideal time to incorporate new products and/or categories with amazing discounts. Being new and on offer is a perfect combination!- Another great option is to squeeze the juice out of social networks with competitions before Black Friday. Launch the million dollar question to your followers and you will see which product they would like to see discounted, you’ll win for sure!

   – Important! Many of these options are very simple to carry out in PrestaShop, simply by accessing the Catalogue > Price section or by creating personalised vouchers; the process is very intuitive and, if you have difficulty, you have plugins which will help you enormously in the configuration of your tactics. So you have no excuse not to start to apply them now.

    

4. Promotions don’t sell themselves. There is no doubt that a discount or offer is a great opportunity to increase your sales this Black Friday. But your customers need to know they exist. Don’t worry. We’ll give you some tips so that your offers don’t fall on deaf ears:
   
   – Prepare your email marketing campaign in advance and don’t be scared to be insistent, you won’t be the only one! Furthermore, it is an excellent excuse to be able to extend your list of subscribers and take advantage of these leads in your future strategies. A trick: Personalise emails if possible and make your customer feel special.
   
   – Don’t be scared to increase investment in advertising, but do it carefully. In these cases where your margin will be lower, it is recommended that you opt for re-marketing on Google Ads and Facebook, if you have a reasonable number of visits. And if you don’t already have it activated, our recommendation is that you pay for CPC (Cost per Click) on Google Ads, Facebook Ads or product comparison sites.
   
   – Remember the huge potential of social networks. Apart from publicity, communicate everything you have prepared for Black Friday and Cyber Monday with attractive copy and creativity. However, the best thing about social media is that you can create expectation in very attractive ways. Take advantage of this.
   
   – If you have a recovery strategy for abandoned carts – which is highly recommended -, on this occasion you should pamper them more than ever: according to Barilliance, the rate of cart abandonment on Black Friday was 74.5% in 2017.
   
   – Take care of the fine details of your website. There is nothing more attractive than entering an ecommerce and seeing a striking banner with a juicy promotion. But don’t leave other options to one side, such as inserting pop-ups during the navigation. Think of it as increasing your dropshipping store’s sales in a type of pre-Christmas campaign!

La entrada Black Friday 2019, discover how to increase your sales! aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.