This is why sustainability goes far beyond “using recycled cardboard”: it requires reviewing logistics, warehousing, after‑sales service, suppliers and the overall shopping experience with a holistic business approach.

What is sustainable or Eco‑Friendly eCommerce?

“Sustainable eCommerce is an online sales model that reduces the environmental impact of its operations—energy, packaging, shipping, returns and supply chain—without compromising profitability or the customer experience.”

A sustainable eCommerce model is built on three pillars:

• Energy efficiency: Optimisation of processes and technology.
• Circular economy: Waste reduction and more eco‑friendly packaging.
• Responsible logistics: Minimising the carbon footprint of transportation through route optimisation, consolidated deliveries, pick‑up points and reduced returns.

✅ For dropshippers and online wholesalers: many of these measures are not only “green”—they also help reduce operating costs (materials, incidents, returns and shipments), making them highly attractive for online businesses.

Why Sustainability Matters for Your eCommerce

Sustainability in eCommerce is no longer just a matter of values: today, it is a clear driver of competitiveness, efficiency and compliance.

European consumers are increasingly demanding: recent research from BCG shows that 45% consider sustainability a key factor in their purchase decisions, directly influencing conversion and loyalty.

Cost reduction: Sustainable eCommerce focuses on recyclable packaging, optimised supply chains, better logistics, warehouse operations, digital experience and after‑sales service. Less packaging volume and fewer shipping errors translate directly into lower costs.

Regulatory pressure: European regulations (ESG) are increasingly strict regarding waste and emissions.

Key Strategies for a Sustainable eCommerce

If you want your sustainable eCommerce strategy to be real—and not just a marketing claim—you must treat sustainability as a business architecture that spans supply chain, warehousing, shopping experience and after‑sales operations, rather than as an isolated initiative.

Below are the most actionable strategies for dropshippers and online wholesalers, presented with a highly practical focus.

Eco Packaging (Sustainable Packaging)

Eco‑friendly packaging is one of the fastest ways to reduce waste—and it often lowers costs when done correctly: less material, smaller volume, fewer breakages and fewer incidents.

Practical actions for your eCommerce:

• Reduce material and “empty space”: adjust box sizes per product type to avoid unnecessary fillers.
• Choose more sustainable materials: prioritise recycled cardboard/paper and compostable or biodegradable options when suitable.
• Design with end‑of‑life in mind: avoid complex material combinations to facilitate recycling.
• Include reuse and recycling messages: help customers align with your eco‑friendly goals.

Recommended KPIs:

• Packaging weight per order (g/order)
• % of recyclable/recycled packaging used

Sustainable Logistics (Green Logistics)

If your goal is truly sustainable eCommerce, logistics is non‑negotiable: transport routes and logistics infrastructure typically represent the largest environmental impact in online commerce.

The most effective strategies focus on optimising how and from where you ship.

• Route optimisation and shipment consolidation: reducing unnecessary kilometres and duplicated routes is a key trend in sustainable logistics.
• Grouped deliveries and pick‑up points: lower emissions per delivered package through consolidation and collection points.
• Low‑emission last mile: adopting electric/hybrid fleets or cleaner urban delivery solutions is part of green logistics evolution.

✅ How BigBuy fits in: If you sell across multiple European markets, having an operation that reduces fulfilment friction (timing, errors, incidents) helps optimise routes, eliminate duplication and improve logistic efficiency. BigBuy’s Fulfillment Service ensures efficient, sustainable logistics.

Recommended KPIs:

• % of deliveries to pick‑up points vs. home delivery
• Logistics incidents per 1,000 orders

Sustainable Suppliers

A truly sustainable eCommerce doesn’t stop at the surface level: it includes supplier relationships, supply chain management and environmental criteria in operational decisions.

Practical actions with suppliers:

• Define a “sustainable minimum viable standard”: basic requirements (materials, packaging, product information, traceability).
• Evaluate consistency and quality: fewer defects = fewer returns (and lower impact from reverse logistics).
• Prioritise eco‑friendly partners: working with suppliers who prioritise sustainability is a key recommendation for eco strategies.

✅ How BigBuy fits in: Access to our broad catalogue helps you choose the right assortment and partners, scale efficiently and maintain better control of your operations—supporting your mission to run a more sustainable eCommerce.

Recommended KPIs:

• Defect/incident rate per supplier
• Return rate per category/supplier (direct impact on logistics footprint)

Green Automation (efficient operations with less waste)

Green automation is not about “adding more software”—it’s about reducing operational waste: errors, duplications, failed shipments, overprocessing and returns.

Practical automation actions:

• Real‑time stock and order sync: prevents stockouts, cancellations and reshipments.
• Smart shipping rules: prioritise options that consolidate deliveries and optimise routes via technology. AI‑based route optimisation is a key trend in sustainable logistics.
• Automated after‑sales communications: reduce friction and improve customer experience while avoiding returns caused by mismanaged expectations.

✅ How BigBuy fits in: BigBuy’s proprietary technology helps you optimise your operations intelligently and sustainably. From major marketplace integrations to tools like our MultiChannel Integration Platform (MIP), we help automate repetitive tasks and reduce operational errors in a multichannel environment.

Recommended KPIs:

• Picking/packing errors per 1,000 orders
• Orders cancelled due to out‑of‑stock

The Strategic Role of Dropshipping in Sustainability

It is often forgotten that dropshipping is inherently more sustainable than traditional retail—when managed correctly. Here’s why:

• No overstock: Only products already sold are shipped. This eliminates overproduction and warehouse waste.
• Direct logistics: Shipping directly from supplier to end customer removes an intermediate transport stage, significantly reducing CO₂ emissions.
• On‑demand model: Encourages responsible consumption and resource management based on real needs, not uncertain forecasts.

How to do it right (3 simple rules for sellers):

1. Prioritise suppliers/stock in Europe or near your customer (shorter distance).
2. Consolidate whenever possible (grouped deliveries, pick‑up points, shipping rules).
3. Reduce returns (improve product pages, optimise quality, automate processes), since reverse logistics is a major impact multiplier.

At BigBuy, we strengthen this model with an optimised catalogue and technology that allows thousands of sellers to operate without heavy infrastructure—reducing the environmental footprint of the entire sector.

Circular Business Models for eCommerce

Circular business models seek to break the linear “produce‑sell‑dispose” cycle and instead keep products and materials in use for as long as possible.

Here are the three most relevant models for dropshippers and wholesalers: renting, refurbished and subscription.

Renting: Product‑as‑a‑Service

Customers pay a fee to use the product for a period and then return, renew or exchange it. It is circular because the same asset is reused multiple times, reducing the need to manufacture and ship new units.
Big advantage: you monetise the same product several times and build long‑term customer loyalty.

Refurbished: second life products

This model consists of selling returned, used or slightly defective products after inspection, repair and refurbishment. It prioritises reuse over disposal or new manufacturing, allowing businesses to turn returns and surplus into opportunities instead of losses.

Subscription: predictable recurring revenue

Customers pay monthly/annual fees to access a product/service or receive periodic deliveries. This model enhances sustainability by improving demand planning, reducing overstock and optimising replenishment.

Regarding circular business models for e‑commerce, we recommend that you read our article where we explain it in depth.

Frequently Asked Questions About Sustainable eCommerce

What is the ROI of being sustainable in eCommerce?

Sustainability becomes profitable through operational efficiency. Although it requires an initial investment in eco materials or software, the return is direct: lower costs in materials, reverse logistics and shipping errors—plus a strong boost in customer loyalty.

Which metrics and KPIs should I track to measure my store’s sustainability?

To measure real impact, international frameworks such as LCA / Life Cycle Assessment are recommended.
Operationally, the key KPIs include:

• CO₂ emissions per order
• % of recyclable/recycled packaging
• Operational energy efficiency
• Return rate

How do I comply with European sustainability regulations?

You must align with Directive (EU) 2018/851 on waste and packaging.
For certifications, the main paths are:

• ISO 14001 (environmental management)
• EMAS (official EU environmental verification)

La entrada Complete guide to Sustainable eCommerce – Key Strategies aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this new blog post, we explore prime product categories and top sellers for this season and the best practices and strategies to cash in on the growing demand.

Remember that BigBuy’s catalogue has more than 400,000 items where you will find the best products from top brands focused on spring. High-demand products that will help you grow your business.

Product categories on the rise in spring 🚀🚀

Below are the product categories that experience a significant increase in sales during the spring:

1. Furniture and Decor

Home renovation is a priority for many buyers with the arrival of the warmer weather. Outdoor furniture, as well as decorative items, will see an increase in demand in the coming months. According to a report by Statista, sales of garden furniture in Europe grew by 15% in spring 2023, and this trend is set to grow over the next few years.

Key trends in the furniture and decoration category in 2025:

• Increase in demand for sustainable furniture made from recycled or environmentally friendly materials.
• Popularity of modular and multifunctional outdoor furniture.
• Growth of the DIY sector with customisable decoration kits.

In this category, a clear growth strategy you can implement for your business is to establish cross-selling techniques, recommending decorative accessories alongside the main furniture, such as cushions, outdoor rugs and LED lights.

Consult the BigBuy Catalogue for the best selection of furniture and decorations for ecommerce in 2025.

2. Barbecues

Outdoor gatherings become more frequent in spring, which boosts demand for barbecues and accessories. According to Google Trends data, searches for ‘barbecues’ increase by 35% in March and April across Europe. Your customers search more intensively for these products at this time of year.

An interesting strategy to boost sales in this segment is to apply upselling techniques by offering premium models with additional features such as combined charcoal and gas grills. In addition, consider selling accessories such as pizza stones, stainless steel utensils and gourmet sauce packs—this can help you increase the average transaction value and position your ecommerce as a leader in the category.

Check out the BigBuy Catalogue for the best selection of barbecue products for ecommerce in 2025.

3. Gardening and mosquito repellents

Interest in garden care also grows in spring, with products such as gardening tools, pots and seeds among the bestsellers. In addition, insect prevention has become a priority, driving the sale of anti-mosquito products.

The gardening market has always shown a positive trend. According to a study by Global Market Insights, the trend will continue in the coming years, with the gardening market expected to grow by 8% annually until 2027.

Some key trends to watch out for in 2025:

• Increased interest in urban gardens and vertical gardens.
• Demand for eco-friendly solutions for pest control, such as natural repellents.

Check out the BigBuy Catalogue for the best ecommerce selection of gardening and mosquito repellent products for 2025.

4. Air conditioning

With the transition in temperatures, portable ventilation and air conditioning systems are gaining in popularity. In 2023, the demand for fans and air conditioners increased by 20% compared to winter.

Some key trends that any ecommerce interested in the climate control category should look out for in 2025 are:

• Growing demand for air purifiers with HEPA filters for better air quality.
• Popularity of smart fans with mobile device connectivity.

A top strategy to boost sales in this category is to offer discounts for early purchases and flash promotions before the intense heat arrives. You can also highlight the energy-saving benefits of new models in marketing campaigns to attract environmentally conscious consumers.

Check out the BigBuy Catalogue for the best selection of air conditioning products for ecommerce in 2025.

5. Camping and Outdoor Activities

Outdoor getaways soar in spring, boosting sales of tents, sleeping bags and camping accessories.

Moreover, this is a booming category as the camping and outdoor sector experienced a 22% growth in 2023, driven by the rise of nature tourism.

In this category, it is crucial to promote products targeted at specific niches, such as hiking, caravanning, or luxury camping (glamping), to stand out and give greater visibility to your ecommerce.

Browse the BigBuy Catalogue for the best selection of camping and outdoor products for ecommerce in 2025.

6. Pets

Spring is also a key time for the care and well-being of pets, with an increase of 18% in sales of products such as beds, kennels and accessories for walks. In addition, this is a trending category in ecommerce, occupying the TOP 3 of products with the highest online sales.

Some key trends impacting this category that need to be taken into account for 2025:

• Growth of the natural pet food and supplements market.
• Popularity of smart accessories, such as GPS collars or automatic food dispensers.

To stand out in this high-demand category, you will need to segment your marketing campaigns according to pet type and specific needs. Implementing personalisation strategies in the offer and suggesting products based on the most popular breeds in each European country can also be good strategies to start capturing more sales in spring.

Browse the BigBuy Catalogue for the best selection of pet products for ecommerce in 2025.

Conclusion: activate your sales in spring

Taking advantage of the ecommerce spring campaign means understanding consumer trends and adapting your offer to seasonal needs.

If you have an ecommerce, now is the time to optimise your catalogue, adjust your marketing strategies and position yourself as a leader in the most sought-after categories of the season. Don’t miss this growth opportunity!

La entrada How to make the most of the Spring Campaign to grow your ecommerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this article, we delve into both approaches, Amazon fba vs dropshipping, and look at which is best. We compare the advantages and disadvantages of both online sales systems, and help you to make the best decision for your business.

What is Amazon FBA and how does it work?

Amazon FBA (Fulfillment by Amazon) is a service that allows sellers to store their products in Amazon warehouses. Amazon takes care of the entire logistics process, including storage, packaging, shipping and returns. This offers sellers the possibility of benefitting from Amazon’s infrastructure and reputation.

Benefits of Amazon FBA

• Exposure to millions of buyers: By listing products on Amazon you have access to a consolidated market, but also one that is highly competitive.
• Simplified logistics: With Amazon FBA, Amazon manages the inventory, shipping and returns, allowing sellers to focus on product acquisition.
• Prime Shipping: Products may be eligible for fast shipping through Amazon Prime, Amazon’s premium programme, facilitating the buying and logistics process for customers.

Disadvantages of Amazon FBA

• High start-up investment: It requires the purchase of an inventory and incurs storage costs.
• Additional costs: Sales commissions and storage costs may reduce the final profit margin.
• Financial risks: If the products don’t sell, the accumulated stock may create losses.

What is Dropshipping and what are its advantages?

Dropshipping is a business model in which the seller acts as an intermediary between the supplier and the end customer. The seller does not need to store products as the orders are shipped directly from the suppliers’ warehouse to the end customer. This model is forecast to grow by 22% in Europe over the next 5 years,  and will have a global market of 931 million dollars by 2030.

Advantages of Dropshipping

• Low start-up investment: You don’t need to purchase an inventory in advance and there are no costs for storage or facilities. 
• Product flexibility: You can sell a wide range of items and multi-categories without having to worry about storage.
• Lower financial risk: By not having to manage physical inventories, losses due to unsold products are reduced.

Disadvantages of Dropshipping

• Greater dependency on suppliers: It is important to find quality suppliers that enable you to work without affecting the service provided.
• Limited control: You don’t have full control of deadlines, so it is important to work with suppliers that can guarantee you the best service.
• Competition: High levels of competition and market saturation with some products and categories means that margins may be reduced in some cases.

Amazon FBA vs Dropshipping: Comparing both models

As can be seen, both models have very different management systems with varied  features that make many people question the profitability of dropshipping vs amazon fba. Below, we provide a detailed comparison so that you can evaluate which model best suits your business strategy:

Feature	Amazon FBA	Dropshipping
Start-up investment	High (purchase of inventory)	Low (no need for inventory)
Logistics	Managed by Amazon	Managed by external suppliers
Product Flexibility	Limited to your own inventories	Wide variety of products available
Risks	High costs if products don’t sell	Dependent on suppliers
Benefit Margin	Potentially lower due to commissions	Higher, depending on supplier
Scalability	High, with investment in the inventory	High, without the need for high investments

Which is the best model for you?

Amazon FBA is recommended for sellers with start-up capital, popular products that are tried and tested in the market and a focus on the automation of logistics processes. For its part, the Dropshipping model is perfect for sellers and business owners with lower budgets, flexibility to try new market niches, multi-product, or those who want to minimise financial risks. Both models can be profitable, but the choice will depend on the financial and logistic objectives of each business owner.

Initial investment and operational costs

Amazon FBA requires significant start-up investment to acquire an inventory and pay for storage costs at Amazon logistics centres, in addition to costs for shipping and commission on sales. This start-up investment could be high, particularly for business owners who are just starting out. In order to create a significant income, the inventory needs to be managed efficiently and you need a high volume of sales.

Conversely, dropshipping allows business owners to start with a much smaller budget. You don’t need to acquire an inventory beforehand, as products are only purchased once a sale has been made. This removes storage costs and allows sellers to work with more flexible profit margins. These features make this an affordable choice for those wanting to start with a small amount of capital and without committing themselves to large amounts of stock.

Risks: Which is the safest model?

One of the greatest risks of Amazon FBA is the need to hold large amounts of stock, which involves additional storage costs. If the products don’t sell quickly, those costs can grow and affect the profitability of the business. In some cases, if the stock does not move, Amazon can charge long-term storage prices which can drastically reduce profit margins. In Europe, storage costs have also increased due to the lack of space in logistics centres, which has made some sellers reconsider their use of Amazon FBA, particularly those with products that have low sales volumes.  

In the dropshipping model, the main risk revolves around dependency on external suppliers. If suppliers don’t honour the delivery periods or they ship low quality products, this could end up affecting the seller’s reputation and lead to customer returns. Although dropshipping minimises direct financial risks, it also involves a lack of control over the stock and service to the customer.

Profit margins

At Amazon FBA, profit margins can be relatively low due to the various commissions and prices that Amazon charges for using its platform. These include reference costs, storage costs, fulfilment costs and shipping costs, all of which can reduce your margins considerably. According to a report by Jungle Scout, sellers’ profit margins on Amazon FBA in Europa can be range between 10% and 20%, depending on the type of product and storage costs.

In the case of dropshipping, profit margins tend to be higher, as the seller has more control over prices and does not have to pay storage or stock management costs. Moreover, if sellers have a high sales volume, they can negotiate better conditions with their suppliers or set up exclusive agreements, something that doesn’t happen with Amazon.

Logistics and shipping timescales

Amazon FBA guarantees fast shipping, thanks to its logistics infrastructure which consists of a global network of warehouses and efficient management systems. These fast shipping services, which are up to one day with Amazon Prime, can be highly attractive for European customers who have extremely high expectations of fast shipping.  

With dropshipping, logistics can be more complicated. The seller does not handle the stock or shipping directly, which means delivery times are dependent on suppliers. However, due to the importance of product delivery for the end customer, many European suppliers have substantially improved their service, being able to offer faster delivery times and competitive shipping charges, which helps to mitigate this problem. 

Customer base and portfolio

Amazon FBA provides  immediate access to the large customer base at Amazon. Sellers benefit from their visibility on a platform that already has millions of active customers. However, Amazon limits direct contact between seller and customer, limiting the seller’s ability to personalise the shopping experience, engender loyalty from customers or use the data generated from purchases. In short, a seller on Amazon FBA will have less control over their relationship with their customers. Competition on Amazon is also fierce, which means sellers must invest large amounts on advertising and product optimisation in order to stand out among thousands of similar products.

In the dropshipping model, sellers have the advantage of building a closer and more direct relationship with their customers.  They can create a personalised brand, offer customer service and use marketing strategies such as email and content to encourage customer loyalty. Dropshipping sellers also have greater control over the shopping experience, which allows them to generate long-term customer loyalty. In Europe, direct marketing and customer retention strategies are essential in order to stand out from the crowd, as the European consumer is becoming increasingly discerning when it comes to the quality of the service they expect to receive.

Is it possible to do dropshipping on Amazon?

Yes, it is possible to combine both models and make the most of the advantages of both. You can use Amazon as a sales platform while applying the dropshipping model. This allows you to take advantage of Amazon’s reputation without committing start-up capital on stock.  

Here at BigBuy, we can help you to do dropshipping on Amazon directly, by allowing you: 

• Access to an enormous customer database
• To sell on the TOP Ecommerce
• To only pay for what you sell, without investing in stock
• Fast shipping in 24/48 hours
• Automated management using our MIP (Multi-Channel Integration Platform) technology
• International sales in many European markets
• Access to advanced analysis and marketing tools
• Scalability and easy growth thanks to Amazon’s infrastructure and distribution network

You can also view some of the strategies for doing successful dropshipping on Amazon on the following infographic. 

Chinese vs. European Dropshipping: Higher Quality, Safety, and Excellence

One of the keys to running a successful online dropshipping business is investing in a product catalog that meets quality standards and complies with legal and safety regulations. This is where the difference between Chinese and European dropshipping comes into play. Chinese dropshipping has been the go-to option for many entrepreneurs for years due to its low product costs and the wide variety of items available. However, European dropshipping is gaining ground and is now becoming a more optimal choice as a more sustainable, safe, and reliable alternative. Unlike the Chinese model, where shipping times are often long and quality regulations more lenient, European dropshipping stands out for offering much shorter delivery times, products with higher quality standards, and better after-sales service, which is essential for customer satisfaction when purchasing products online. Additionally, working with European suppliers strengthens regulatory compliance and builds consumer trust, as customers increasingly value transparency and proximity. Opting for European dropshipping not only improves the customer experience but also fosters stronger business relationships and a more ethical, safe, and responsible approach. With BigBuy, you can rely on a European dropshipping model that adds more value, complies with all regulations, and helps you avoid legal or after-sales issues in your business.

As you have seen throughout this article, there are pros and cons to both business models. Both Amazon FBA and dropshipping offer attractive opportunities to online sellers and they can be tailored to the needs and profiles of different businesses.

Amazon FBA is ideal for those seeking an efficient logistics structure, who are able to invest in an inventory and a wide range of stock.  

Conversely, dropshipping is notable for its low entry level and low initial  investment and, as it doesn’t require the management of stock, its flexibility for trying out different niches and its lower financial risk. This method allows for rapid growth without large investment and is an attractive choice for new business owners or those that prioritise product diversification. For those who prioritise flexibility, the dropshipping profile offers the best option with a lower start-up investment and the ability to create long-lasting relationships with their customers.

Our recommendation: in today’s increasingly dynamic and digital market, dropshipping  has positioned itself as the most affordable and flexible model for starting an online business. Its ability to adapt quickly to market trends and minimise risks makes it a particularly attractive choice, especially for online sellers and business owners seeking to try products and markets without committing large amounts of financial resources.  

La entrada Amazon FBA vs Dropshipping.  Which one should you choose to increase the sales of your business? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Instagram has long been more than just a network for uploading selfies and lifestyle photos. It has become a platform with huge potential for companies that want to increase their sales, achieve a greater reach and strengthen their brand. 

In fact, every month there are two million advertisers who advertise on Instagram and, according to a study by Socialbakers, 83% of users of this social network say they have discovered new products on it. 

It’s crystal clear: using Instagram to sell is a unique growth opportunity for your business. 

Why sell on Instagram 

We have already mentioned some of the main key reasons why selling on Instagram is – almost – a requirement for any business. The data relating to this social network speaks for itself, according to a study carried out by The Social Media Family: 

• Approximately 80% of Instagram users actively follow a brand.
• 200 million users visit one or more business accounts each day.
• 50% of Instagram users follow brands, which is the highest percentage out of all of the social networking platforms. 
• Instagram has an engagement rate of 2.2%, while Facebook has a rate of just 0.22%.
• 33% of the most popular stories are produced by companies.

If we objectively analyse all the data from the study, we can predict that users are (very) interested in the content produced by brands, especially in video format (something we will talk more about throughout this guide).

Therefore, as you will have already observed, this platform and all its features are highly powerful tools to include in any business strategy.

Before you start: some tips for optimising your business profile 

To start selling on Instagram, the first thing you need to review is your business profile. Here are some quick tips for optimising it: 

• Add your logo as a profile picture. If you don’t have one yet, hire the services of a designer or create one yourself with free tools like Canva.
• Write a description of your company in the biography. A well-written bio should describe who you are and your main differential value in a clear, brief and concise way. 
• Also include a link to your ecommerce in the bio. If you want to direct people to different landings – as Instagram only allows you to add one link – you can use tools like Linktree, which allows you to join several URLs in one page.  
• Make the most of the tools that the platform offers you to publish high value and trending content. Create stories, use video, join in by using reels and try out the formulas that work best with your audience. 

The essentials for dropshipping on Instagram 

Social selling is a sales strategy to bear in mind for your business. It is becoming increasingly important to look for winning products for your dropshipping store and optimise them to sell through other channels, such as social networks.

One of the most important actions when it comes to defining a social selling strategy is to segment your target audience properly, both in terms of demographic information (gender, age, spending power, level of education, job, etc.) and their interests (hobbies, consumption, likes, preferences, etc.). 

Once you have your target audience located and segmented, it’s time to find and test the most attractive products for this audience.  Below we tell you how to choose winning products and test them on Instagram to maximise your business sales. 

How to find products to sell on Instagram

A winning product is an item for sale which has great potential to stand out, in terms of sales, above others from the same category or sector. To be clear: it is a best-selling product in a specific niche. 

Normally these products are trending for a limited time or are seasonal. For example, it’s easy to predict that a fan has the potential to be a winning product during the summer months. However, it is important to always be on the lookout for trending items to sell in your online store, but….how do you find products to sell on Instagram? 

1. Choose one or several niches that you would like to start with. There will be winning products in all niches that you can sell on Instagram, so if you start in one niche that you really enjoy, it will be much easier to master it and understand it. Indeed, it is important to validate the real scope of the niche to check whether there is enough demand. 
2. Thoroughly research your competition. Analyse and research your competitors, their best-selling products, their adverts on social networks, the most highly-rated products, etc. That way, you will be able to get an idea of how successful the products are.
3. Analyse the adverts that come up for you on your social networks. The more adverts you see, the more Meta’s algorithm will show you. So, remain attentive, interact with your adverts, save them and analyse what type of products they promote, the brands that advertise, in what format, content, etc. Additionally, you can also view adverts from the competition (or any account you are interested in) with Facebook’s Ad Library. If you have never heard of it, we recommend you take a look right now! It is an extremely useful platform to see what type of content other brands are creating.  
4. Search on the main marketplaces. There is no doubt that AliExpress, eBay, Amazon or Etsy are perfect platforms for finding the products that sell most on the internet. Research the categories of your niche and draw conclusions about the best-selling products. 
5. Take a look at the Instagram account @shop. It is a profile where the Instagram team post emerging products and brands that are trending from all over the world.  You are bound to find ideas and inspiration for winning products.

How to test a product on Instagram

Once you have the products that are – seemingly – winning products, it is important to validate them. Before starting to explain to you how to test a product on Instagram, it is important to have a good idea about the trends of these products and, to do so, your best friend is going to be Google Trends. 

With this tool, you can view the search trends of a product, or more importantly, a related term, by filtering by specific time and place. For example, you can look for search trends for an entire year, in Spain, for elastic sports bands. You can also, and you should, search for other related terms, such as training boards or muscle-building boards. That way, you will have a much clearer idea of the trends for the product you are going to test, the months in which there is higher consumption, related products, etc.   

Now that you have validated the product and are clear on the trend, it’s time to check whether it really works with the audience you had already thought of targeting. To do this, you will use Instagram Ads:

• Have your online store ready and the product data sheet of the product to be tested. 
• Prepare your Instagram profile, just as we talked about in the guide. 
• Create Business Manager and the advertising account (configure pixel, events, etc.). 
• Launch conversion campaigns to validate the data. 
• Analyse the results and make decisions. 

Sales strategies on Instagram: trial and error   

The most important thing when it comes to developing your strategies is to be clear about the fact that everything is susceptible to trial and error. In other words, if you don’t try, you can’t find out what really works, so we encourage you not to be afraid of failure.  If in doubt, always test it first! 

In this article, we have been talking about the importance of some of the tools that Instagram offers brands to generate content, both organic and paid. 

Therefore, it’s now time to explain which the most important tools are for developing your sales strategies on Instagram. Let’s get started! 

Instagram Ads

Instagram adverts are one of the most effective sales strategies for an online store, especially if you do dropshipping.  As we mentioned previously, to check whether you have a genuine winning product, it is best to test it and, to do so, Instagram ads are one of your allies. 

To begin, firstly you need to know and control how advertising works on this social network, what formats you can work with, etc. 

To create a campaign, the first thing you will need to do is decide your goal: interaction, consideration or conversion. And, within one of these, you will be able to choose a more specific goal. What do you think is the best option for testing your products? Effectively, the conversion campaigns. 

Once you have configured your campaign: added the budget, have a segmented audience, etc., it’s important to choose the content for your adverts. Although you should carry out the tests, all the trends and results point towards videos. 

What resolution and weight are appropriate for video ads on Instagram? 

Video ads can appear in several different proportions, but the specifications recommended by Instagram are as follows: 

In the feed sections: 

Resolution: 1080×1080 px.

MP4 and MOV formats. Does not allow GIF 

Size: maximum 250 MB   

In stories: 

Resolution: 1080×1920 px.

MP4 and MOV formats  

Size: maximum 4 GB   

Bear in mind that each clip lasts for 15 seconds

Instagram Shopping 

By now, you are bound to know about Instagram Shopping, but just in case you don’t, this is an Instagram tool that enables brands to tag the products from their store in a post: in the feed, stories, reels, in live, and even in mentions. So when a user clicks on a tag, they can see the product information and go directly to the product data sheet in your online store. 

But, watch out! Because Instagram’s latest updates now allow some users to tag products from brands in their own posts. So it is more important than ever to keep your catalogue up-to-date and synchronised with Instagram. 

How can you configure Instagram Shopping in your profile? 

It is very easy. You simply need to prepare your Instagram store step by step: 

1. Use a Catalogue in your Business Manager: you can create a new one or use an existing one for purchases on Instagram. 
2. Connect it to your Instagram profile: on Facebook, go to the catalogue administrator and select the one you want to use. Go to “Use cases” > “More ways of using the catalogue” and select “Purchases on Instagram”. Finally, go to “Connect your Instagram profile for business” and select “Connect account”.
3. Add products to your catalogue. Make sure that it is completely updated and includes all the minimum fields that Instagram requires (name, description, category, price, etc.).
4. Make sure you comply with all the community rules and the Meta commerce policies. Otherwise, your products may be rejected and will not be displayed either in tags or adverts. 

If you dedicate some time to it, Instagram Shopping is a very powerful tool to boost your sales on Instagram. For that reason, if you keep your catalogue up to date with relevant information and images, you will have better results. And, of course, you should delete all the products that you have discontinued in your ecommerce. 

Organic posts: take advantage of the trends to sell more

Although there is no doubt that they are a fundamental part, dropshippers don’t just rely on paid strategies.  If you are able to take advantage of all the trends and tools that come up on the platform, you will increase your reach and the sales on your profile. 

Reels 

Instagram is an endless source of content. Every so often, a challenge, meme or trend appears on reels which sky-rockets the reach of users that join in. If the content fits in with the strategy of a product belonging to your online store and you can upload this type of content, you are bound to increase your visibility enormously. Also, don’t forget that you can tag products inside the videos in the reels format! 

Stories and highlights 

Stories are one of the most-consumed formats by Instagram users.  It is the perfect content to interact with your audience, launch products, special offers, play games or share content from other customers. 

One of the most important things about stories is that you can add links, which will help to generate traffic towards your ecommerce. You can share links using the sticker that is specifically for that purpose. 

In contrast, another very popular function is highlighted stories, which enable you to group and leave a series stories pinned to your profile. Many brands take advantage of the highlights to present a new collection, occasional product offers, etc. What about you? What do you think you could do with them? 

Videos on Instagram: the King of content 

It’s no secret that the video has become the new King of content. If you want to be relevant on Instagram, you will have to use this format to boost your sales, both in organic posts and in your adverts. 

As we mentioned in the article, all content is a question of trying, trying and trying again. Search for trends, dare to create, try out different durations, styles and discover the content that interests your audience: tutorials, recipes, tips, lifestyle, product demonstrations, etc.  The rest will come by itself! 

Conclusions: the most important thing for selling on Instagram 

After this analysis on how to sell on Instagram, dropshipping and which are the best strategies, let’s look at the most important conclusions that we need to keep in mind: 

– Instagram is one of the social platforms with the most potential for social selling, thanks to the enormous range of opportunities to develop attractive and quality content. Also, remember that in Spain alone, it has nearly 25 million active users. 

– You are going to need investment to promote and test your winning products. In dropshipping, these are the rules of the game: users buy on impulse and, if you don’t invest in advertising, it is very difficult for you to be able to scale your business. Investing in social selling is a fundamental part of dropshipping. 

– Stay on top of the trends. In such a fast-evolving world, it is important to stay up to date, not just to generate content that works and is rewarded by Instagram’s famous algorithm, but also to capture new sales opportunities with winning products.  This guide is sure to have helped you to find out more about social selling on Instagram. If you would like to delve even deeper, we encourage you to take BigBuy’s Social Selling course, with Héctor Blat as mentor and expert.

La entrada How to sell on Instagram: definitive guide to Social Selling aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

 Inflatable watermelon air mattress

The word summer equates to watermelon shaped inflatable air mattress and that’s that.  As soon as the first rays of sun arrive, the sales of this product multiply. It is a product you are bound to have noticed, and it has been a huge success for a few years on Instagram and other social media. Do you have a dropshipping store? Undoubtedly, it’s time to include this product in your catalogue.

Precision hair remover with led for facial hair

A product to add to your business and boost sales. Beauty-related products are always successful, and even more so if they are useful and easy to use like this precision hair remover with led for facial hair. This market is highly susceptible to current trends, so you should be prepared to be flexible and act quickly to adapt to it.

 5-in-1 electric anti-cellulite massager

Its name already indicates that it is going to be a Winning Product. The anti-cellulite massager is an affordable, easy-to-handle product and it covers a very clear need: removing localised fat to reduce cellulite easily and quickly through the use of vibration massage. Winning products are normally products that provide easy solutions to our day-to-day problems, if the product meets this requirement and is also aimed at a wide audience (as in this case), the likelihood of it being a winning product soars. 

Cooling beer dispenser

It is evident that the beer dispenser is a must for summer dining, because its sales have skyrocketed this month. Of course, no one can deny it has WOW factor. It is perfect for serving and cooling drinks and, who doesn’t want a cold beer on a hot summer’s day?

 Jata electric barbecue

The electric barbecue can be found in the niche cooking products. With the arrival of the nice weather, the volume of searches for this type of product skyrockets, because the barbecue is the perfect product for those who love cooking…It is a must-have for your dropshipping store!

La entrada TOP WINNING PRODUCTS to sell this summer aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Amazon is the leader in countries like Spain, Italy, France and Germany, although it enables people from many other countries to register as sellers. With over 100 million subscribers throughout the world, the sales possibilities are also multiplied for all those who choose this marketplace to start selling on.

Selling on Amazon is much simpler because of BigBuy’s technological and logistical power. BigBuy is the ideal wholesaler for dropshipping on Amazon. You will be able to select the products you want to sell from our catalogue containing thousands of items (and which keeps on growing!). You will also be able to choose from various categories and premium brands. In just a few minutes you will have your Amazon store set up and you will be able to start selling.

Advantages of dropshipping on Amazon with BigBuy

• You don’t need to pre-purchase or store stock: only pay for what you sell.
• Effortless: you can start to sell with just a few clicks.
• Access a wider audience: Amazon will give you greater visibility than your ecommerce. Remember that it has over 100 million subscribers.
• Benefit from BigBuy’s logistics: manage tracking from our Multi-channel Integration Platform cloud software.
• Fast deliveries: 24/48 hours thanks to our European stock.

Do you want to know more about how to do dropshipping on Amazon? We tell you how here

La entrada Why do dropshipping on Amazon? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Contributors: BigBuy
Requires at least: 4.9
Tested up to: 5.2.4
Requires PHP: 7.2
Stable tag: 1.0.0

Description

Synchronize the BigBuy catalog in your WooCommerce.

Installation

**Installation through the WordPress Dashboard**

1. Login to your WordPress admin.
2. Click on the plugins tab.
3. Click the Add New button.
4. Search for \”BigBuy Woocommerce Dropshipping Connector\”.
5. Look for our plugin, click \”Install Now\” and then \”Activate\”.
6. Once the plugin is installed and active, you will have to configure your sales channel on your Multi-Channel following the steps of the Academy.

Frequently Asked Questions

Why do I need BigBuy Woocommerce Dropshipping Connector?

For quick and easy synchronization with BigBuy.

Do I need a subscription to use BigBuy Woocommerce Dropshipping Connector?

You can find more information at bigbuy.eu.

== Screenshots ==
1. Plugin Configuration

== Changelog ==
= 1.0.0 (November, 2019) =
* **First Release**. This is the first release of our plugin.

== Upgrade Notice ==
= 1.0.0 =
First Release.

La entrada New BigBuy Plugin for WooCommerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this way, every social network is especially useful for a certain type of online store and product. Instagram is one of the most notable networks available. In this article we will see why Instagram is the perfect social network for businesses and e-commerce.

Why is Instagram the right social network for e-commerce?

A recent study by Forrester shows that Instagram is the leading social network in terms of engagement, in fact they are at 2.3% as compared to 0.2% for Facebook. In addition, around 93% of purchase decisions are based on visual appearance and 52% of customers will not go to a shop (either online or physically) unless it is aesthetically pleasing.

Instagram is a social network which is completely focused on the visual aspect of things and in taking care of the aesthetics of the images that are posted. Considering this, it is the perfect tool for showing off the items you have for sale and to make your potential customers realise that they need to buy them. It is a showcase for your business and the products you have available.

Here we will show you a series of statistics and the reasons behind them so that you can achieve your full potential by creating an Instagram profile for your e-commerce.

1. 68% connect with brands regularly. As we said earlier, Instagram is the best social network for engagement. This is an advantage which you can make the most of by generating quality content, showing items with professional images which are aesthetically pleasing. It is also a good idea to post photos of the product being used. This makes it easier for your audience to put it into context.

1. Only 26% of established online strategies include Instagram as a channel for advertising campaigns. These strategies always include AdWords and Facebook Ads, however, an Instagram campaign is a great opportunity for a business to advertise since Ads and other platforms are saturated, meaning that there is lots of competition.
2. Facebook users are turned off by brands and click away from them, but Instagram users support them.  68% of Instagram account holders engage with brands, compared to 32% for Facebook. This could be because users are more accepting of advertising content on Instagram (simple aesthetically-minded images) than on Facebook. Or, if we are being more pessimistic about it, it may also be because we are saturated with adverts on Facebook whereas Instagram is still relatively “new” and we don’t feel as annoyed by its adverts.
3. According to data from the Pew Research Center, Instagram has seen a 115% growth in search engine reach since 2012, but Facebook has seen a decrease of 63%.

If you are already convinced and you want to create an Instagram profile for your online business, don’t worry, we will explain how to do so!

How to create a business Instagram profile

The first two things to set up are your profile picture and your mini bio.

What kind of profile picture should you use?

The most appropriate choice would be to use your online business’s logo and the one that you use on other social networks.

Make sure that the size is correct (150 x 150 pixels), and that the picture is of high quality and will not look pixelated. A low quality pixelated image would be negative to your brand image and will mean that people will reject your brand.

What to include in your bio?

This section should not just include a description of your business but also it is very important to include a “Call To Action” (CTA).

To take the example of the online store Asos, they have a clear call to action to tell their users that everything that they see on their Instagram profile can also be found on their website.

Be careful!

Instagram does not stand out as a social network which is good for generating website traffic. This is because it is very difficult for posts to go viral (it is not possible to share posts or “re-tweet” as easily as on other networks). But, the main reason for this is that you cannot put links in posts. By this we mean that if you share a photo and put a link in it, it will not be possible to click on that link. The only clickable link is in your bio, next to your username and photo. This is why when brands share a photo they will often include a message such as “For more information click on the link in my bio”.

It is a good idea to use a trackable link such as Bit.ly so that you can know where your website visits come from and therefore how your customers are coming to your website.

One of the best ways to make sales through Instagram is to insert a specific landing page into your bio using a platform such as Linkin.bio which can be used for purchases.

So think about what you want to get out of your customers when they are on your Instagram profile and write your biography in such a way as to call them to action.

What kind of photos should you post?

When a potential customer looks at your Instagram account, you want them to stay on your account, start to follow you and to like your profile picture and your last nine photos.

So one of the key issues for businesses on Instagram is to try to attract your target audience with your publications. Therefore, remember to keep the following in mind.

Post high quality, professional photos

You will have much higher chances of boosting your sales if the photos on your account are of high quality.

So use a good camera or your smartphone and the many applications which are available for editing photos such as VSCOCam, and which automatically make your photos look professional.

As we mentioned earlier your images need to show off your merchandise in a given context. These types of photos make it easier for customers to imagine themselves using your product in the same way as the person in the photo.

Another option which will work very well on your business Instagram profile are videos in which people are using your merchandise. Videos can break the monotony of static images and create a higher level of engagement.

Post direct images of your products

Photos with a neutral background help to focus users attention on the product in question. These type of aesthetics also make the image look more professional. Think about what kind of photo will inspire your audience and encourage them to feel the need to own this item. If you are not entirely sure what to share, experiment with different photos until you find out which ones work best.

How can your business get a wider reach on Instagram?

As well as taking care of the details when posting images, there are other resources which will get your posts to reach a larger audience. This is why Instagram can be very useful for businesses.

Always use hashtags

The correct use of hashtags as a part of your Instagram marketing strategy for any online business will mean that you can reach a wider audience and get more followers.

You should use hashtags which are popular and useful for gaining more followers, but, once you understand how your target audience will interact with this social network, you can also include hashtags which will help you to get closer to them and create a connection with them as the online store Zalando does with #Zalandostyle. Furthermore they are very important to catch the attention of potential clients who are looking for some of the items that you sell at your shop. This is exactly what the online store Pdpaola does in this publication, using the hashtag #cluse for people who are looking for a specific brand of watch and to guide them towards their store.

Show your products in a real life setting.

As we mentioned earlier, it is a very good idea to show your products being used in the correct context. But you can also share your customer’s photos of themselves using your merchandise on their Instagram profile.

In this way you will create a connection with your customers. They will feel a part of your community. You will also attract the attention of other potential clients, and they will identify with you and feel the need to buy the product. This is what the brand Ribags does: A good practice in these cases is to ask your customers if they mind if you use their photo or at least reference it in your post.

Run promotions or competitions on Instagram

Promotions and competitions on social media are one of the best ways to increase sales. This is a great tool for businesses using Instagram. According to Iconosquare, 41% of Instagram users state that they follow brands on social media so that they can enter these competitions. It is an incentive which your followers will really appreciate.

Work with Instagrammers

Collaborating with influencers is one of the best and easiest ways to grow your business on Instagram and to increase your sales. One of the most effective forms of collaboration is giving products as gifts to the influencers who post photos using your products on their profile. If they are well known influencers with large numbers of followers, you will have to negotiate a per post payment with them. Additionally, if these instagrammers announce to their followers that they have a promo code for your store (for example 15% discount on all purchases), then this will be an incentive for them to purchase products from your store. You can also monitor where these sales come from and which collaborations are the most beneficial for you.

Using all of these tips, you can see that Instagram is an indispensable tool for businesses. It is not just for showing off your products but also for generating sales. Before you start, remember that aesthetics are important. If you are not very good at photography then contract a professional to teach you.

La entrada Instagram for businesses, the most visual network for your ecommerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.